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Integrity · 8 hours ago

Senior Director of Marketing, Wealth

Dallas, TX

Full-time

Hybrid

Senior Level, Lead/Staff

10+ years exp

Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. As the Senior Director of Marketing, Wealth, you will shape and execute marketing strategies that drive business growth and enhance advisor engagement while overseeing a high-performing team.

AdvertisingDigital MarketingInsuranceMarketing

Responsibilities

Partner directly with the President of Wealth and senior stakeholders to set and align marketing priorities with overall business strategy

Lead the development and execution of strategic documentation, including Go-To-Market plans, creative briefs, and strategy briefs

Serve as a trusted advisor to leadership, providing insights and recommendations that shape organizational priorities

Lead, mentor, and develop team members to build a high-performing, growth-oriented marketing function

Foster a culture of collaboration, accountability, and innovation across the team and broader organization

Oversee Wealth marketing budgets, ensuring efficient allocation of resources and maximum ROI across campaigns, incentives, and events

Evaluate and prioritize initiatives to ensure alignment with strategic objectives and business outcomes

Manage multiple concurrent projects, balancing delegation with hands-on leadership to ensure results

Collaborate across Creative, Channels, and Marketing Technology teams to deliver flawless, on-brand campaigns

Lead weekly marketing meetings with stakeholders to align on priorities, share progress, and adjust as needed

Design and deliver marketing strategies, sales support materials, and incentive programs that drive advisor engagement and product adoption

Partner with sales leaders to implement ROI-driven incentive contests and engagement campaigns

Oversee social media and content initiatives to extend brand presence and engagement

Track and evaluate effectiveness of marketing initiatives, using data-driven insights to optimize strategies and outcomes

Monitor market trends and competitor activity to inform ongoing innovation and differentiation

Qualification

Marketing leadershipWealth Management knowledgeStrategic planningProject managementCommunication skillsData-driven insightsMicrosoft Office proficiencyTeam leadershipRelationship-buildingAdaptability

Required

10+ years of marketing leadership experience in agency or corporate settings

Proven ability to lead teams, manage complex projects, and deliver measurable business outcomes

Strong knowledge of Wealth Management products (annuities, securities, alternatives)

Exceptional communication and presentation skills with senior leaders and stakeholders

Strategic thinker with a client-service mindset and strong relationship-building skills

Proficiency in Microsoft Office; familiarity with project management platforms (Asana a plus)

Flexible, resilient, and comfortable navigating fast-paced, evolving environments

Willingness to travel for key meetings and events

Benefits

Competitive compensation package

Benefits that make work more fun and give you and your family peace of mind

Company

Integrity

Integrity is a leader in providing holistic life, health and wealth planning and solutions designed to help Americans prepare for the good days ahead.

Founded in 2006

Dallas, Texas, USA

5001-10000 employees