Riddell · 6 hours ago
CRM Media Manager
United States
Full-time
Remote
Mid, Senior Level
$104K/yr - $115K/yr
5+ years expRiddell is a premier designer and developer of football helmets and protective sports equipment. They are seeking a CRM Media Manager to lead owned and paid media strategy across digital channels to drive brand awareness, customer acquisition, and eCommerce sales.
Sporting Goods
Responsibilities
Lead the end-to-end buildout of Riddell’s CRM ecosystem, from platform selection (Emarsy) to full implementation
Establish customer segmentation strategy — lifecycle stages, behavioral triggers, product ownership, and value tiers
Evaluate CRM media performance and report on retention impact, revenue lift, and customer LTV growth
Stand up workflow processes for campaign briefs, approvals, QA, and measurement across CRM + paid media
Defined email, SMS, and app campaign strategy for Riddell DTC
Managed CRM roadmap, executed product launch campaigns, and identified automation opportunities
Develop retention strategies for key stages of the owner lifecycle at Riddell
Initiate changes to improve lifecycle onboarding and in-life programs proactively
Develop prospect capture and owner retention strategies around key stages of the lifecycle, linking behavioral data and triggers within those programs to drive engagement
Optimize business rules that automate and drive content triggers based on channel selection, audience and messaging to improve program relevance
Develop and oversee the annual paid media plan aligned with eCommerce sales goals, brand campaigns, and product launches
Manage the full media mix — including paid search, paid social, programmatic, video, display, and retargeting
Establish clear KPIs for reach, engagement, traffic, conversion, and ROI
Partner with leadership on budget allocation, forecasting, and pacing to maximize return on ad spend (ROAS)
Manage relationships with digital media agencies and advise them on strategies to achieve key objectives
Partner with E-Commerce: to ensure site promotions and launches are supported by media
Partner with Analytics: to interpret campaign data, create dashboards, and guide optimization decisions
Partner with Brand & Creative: to align campaign messaging and creative assets
Partner with Finance: to manage spend pacing and reconcile media invoices
Act as the media lead in go-to-market meetings and product launch planning
Build weekly and monthly reports summarizing key performance metrics: impressions, CTR, CPC, conversion rate, CAC, and ROAS
Conduct campaign post-mortems to identify insights and inform future planning
Translate complex performance data into clear, actionable insights for leadership
Benchmark Riddell’s digital media performance against category competitors and industry standards
Qualification
Required
Authorized to work in the U.S
Bachelor's degree in Marketing, Communications or related field
5-8 years of experience in digital media management, preferably in eCommerce, consumer brands, agency or sports team/league environment
Excellent communication and project management skills; able to influence cross-functional teams
Deep expertise of CRM platforms, Emarsy preferred
Understanding of digital marketing funnel and can apply best practices to Riddell's platforms using data-driven decisions is a plus
Strong knowledge of the football community, such as the NFL and its Clubs
Preferred
Understanding of digital marketing funnel and can apply best practices to Riddell's platforms using data-driven decisions is a plus
Company
Riddell
Riddell is a premier designer and developer of protective sports equipment and a recognized leader in helmet technology and innovation.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$400MKey Investors
BC Partners
2024-04-03Private Equity· $125M
2024-04-03Debt Financing· $275M
2003-07-07Acquired
Leadership Team
Allison Boersma
CFO, COO
Recent News
Sports Business Journal
2025-06-30
Google Patent
2025-05-04
Company data provided by crunchbase