Family Express · 5 hours ago
Director of Social Media
Valparaiso,IN,US
Full-time
Hybrid
Director/ExecutiveFamily Express is a brand-focused company seeking a Director of Social Media to enhance their community engagement through innovative content creation. This role involves managing social media platforms, creating diverse content, and fostering relationships with the community to strengthen brand presence.
Food and BeverageRetail
Responsibilities
Build relationships and embody the Family Express “Living Brand” culture
Serve as a product brand advocate, promoting our offerings with authenticity
Monitor social media comments and messages frequently to respond when appropriate on all platforms
Work directly with Family Express department leaders to solve any guest issue directly
Plan, coordinate, and participate in community outreach programs to strengthen relationships and engagement with local communities
Create diverse content formats, text, images, and videos tailored for specific social media platforms
Explore and test innovative approaches to social media engagement
Monitor emerging social media tools, trends, and applications, applying them to create relevant content
Implement creativity, engagement, and collaboration within social media
Utilize AI-based tools for image, video, and copy generation to enhance creativity and efficiency in content production
Stay informed on emerging AI capabilities in media creation and integrate them into campaigns where appropriate
Conduct data analysis to understand business performance, inform strategy, and measure success against category plans
Interact effectively and professionally with the community, industry, customers, vendors, and any other external stakeholders
Maintain strong organizational skills with the ability to follow through on project initiatives in an efficient and timely manner
Enhance brand communication with genuine, timely responses across all Family Express social media channels
Manages the internal social media platform “Community” to highlight internal success stories
Support Human Resources with recruitment-related social media efforts
All other duties as assigned
Qualification
Required
Ability to story tell the Family Express purpose of ‘Building Relationships' through various social media platforms
Prior social media management or marketing experience
Interest in AI-driven image and video generation platforms (e.g., Grok, ChatGPT, etc.)
Strong copywriting, social media, and video production skills with a high degree of creativity
Proficiency in Microsoft Office and design software (e.g., Adobe Illustrator, Photoshop, InDesign)
Active presence on major social platforms (X, Facebook, TikTok, Instagram, YouTube, Threads, etc.)
Strong knowledge of SEO best practices
Understanding of current social media trends and engagement strategies
Ability to travel to various Family Express locations to source and film content
Outgoing personality with excellent communication and interpersonal skills
Strong situational awareness and adaptability
Creative, 'outside-the-box' thinking
Ability to thrive in a fast-paced, results-driven environment
Strong customer focus
Excellent time management, multitasking, and productivity skills
Proven team player with a high-performance mindset
Commitment to company mission and values
Constructive conflict resolution skills
Problem-solving skills at both strategic and operational levels
Sound judgment and fact-based decision-making
Ability to read, write, and comprehend English
Preferred
Previous retail experience
Company
Family Express
Our Vision To be the finest small chain of convenience stores and fueling centers in the world.
Founded in 1975
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Clifton Dillman
Chief Information Officer
G
Gus Olympidis
Executive
Company data provided by crunchbase