MTM Recruiting ยท 8 hours ago
Field Marketing Team Leader
Bristol, PA
Full-time
Onsite
Lead/Staff, Director/Executive
$100K/yr - $150K/yr
4+ years expMTM Recruiting is a leading home remodeling company dedicated to transforming houses into dream homes. They are seeking a dynamic and experienced Director of Field Marketing to lead strategic marketing initiatives aimed at driving brand awareness and generating leads for their services.
Staffing & Recruiting
Responsibilities
Develop and execute comprehensive field marketing strategies to increase brand visibility and drive customer acquisition
Lead and mentor a team of field marketing representatives, providing guidance and support to ensure the successful implementation of marketing initiatives
Collaborate with the sales team to align marketing efforts with sales objectives and support lead generation activities
Identify target markets and develop tailored marketing campaigns to effectively reach and engage with potential customers
Plan and execute promotional events, including trade shows, home expos, and community outreach programs, to showcase our services and generate leads
Analyze market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement
Manage the budget for field marketing activities, ensuring optimal allocation of resources to maximize ROI
Establish key performance indicators (KPIs) and metrics to measure the effectiveness of field marketing campaigns and initiatives
Collaborate with the marketing team to develop collateral, promotional materials, and digital content to support field marketing efforts
Build and maintain relationships with vendors, partners, and relevant stakeholders to leverage opportunities for co-marketing and collaboration
Qualification
Required
Minimum of 4 years of experience in marketing, with a focus on field marketing, preferably in the home remodeling or construction industry
Proven track record of developing and implementing successful field marketing strategies and campaigns
Strong leadership skills with the ability to inspire and motivate a team towards achieving goals
Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels
Strategic thinker with analytical capabilities to assess market trends, performance metrics, and competitive landscape
Creative mindset with a passion for innovation and exploring new marketing opportunities
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
Proficiency in marketing automation tools, CRM systems, and other relevant software applications
Willingness to travel as needed to attend events, visit project sites, and support field marketing activities
Company
MTM Recruiting
Welcome to MTM, where expertise meets opportunity in the dynamic realm of construction staffing and recruitment.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase