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Familia Dental & Vivid Smiles · 12 hours ago

Sr. Director of Marketing - Hybrid Position

SCHAUMBURG,IL,US

Full-time

Hybrid

Director/Executive

7+ years exp

Familia Dental & Vivid Smiles is seeking a Sr. Director of Marketing to establish and execute a comprehensive annual marketing strategy that aligns with corporate goals. The role involves overseeing marketing channels, managing performance reporting, and leading local marketing efforts to ensure effective patient acquisition and revenue growth across the multi-clinic network.

DentalHealth CareHospital

Responsibilities

Establish and execute a comprehensive annual marketing strategy that is directly tied to overall corporate goals, ensuring profitable patient acquisition and sustained revenue growth across the multi-clinic network

Translate competitive, market, and patient insights into a defined framework, ensuring a cohesive and strong brand platform that establishes a clear competitive advantage

Be a Brand Builder with the ability to produce and deliver high-quality brand collateral across multiple media formats, including print, social, and video in collaboration with in-house resources and team members

Oversee all Marketing channels (print, email, advertising, digital, radio, public relations, etc.) with emphasis on social media, paid search, local listings management and SEO

Establish and manage all performance reporting, providing leadership with clear, actionable insights on marketing ROI and patient acquisition effectiveness

Lead and collaborate local marketing efforts in conjunction with Operations and local staff to ensure alignment between teams. Work collaboratively to develop messaging, tools, analysis, and collateral support to maximize local office marketing efforts

Function as primary lead for launching new services and products. This includes coordinating market analysis, defining value proposition, develop internal and patient-facing materials and collaborating with Operations and Clinica teams to ensure successful pilot testing and system wide rollout

Investigate and report on dental market and competitor offers and services

Identify and assess customer opportunities using marketing best practices, by leveraging customer research and insights, to identify new customer experiences, services, and products

Work and lead cross-functional teams to generate and analyze key market and consumer insights to continue to progress and improved channel segmentation and tactical execution

Develop and manage an institutionalized marketing reporting function that can track, measure, and analyze performance around response rate, attribution, cost of acquisition, and ROI

Enhance Sales Force (Call Center) effectiveness through the development of product communications, marketing strategies, and sales collateral

Qualification

Multi-site marketing leadershipData-driven marketing programsSocial media expertiseCustomerMarket researchBudget managementCreative thinkingCollaborationCommunication skills

Required

7-10 years of multi-site retail, healthcare or DSO senior marketing leadership experience with a track record of innovative marketing programs that have demonstrated success in the marketplace

Business or Marketing-related degree or equivalent professional qualifications

Expert level knowledge on social media, paid search, local listings management and SEO

Ability to compile and use data analytics to manage and optimize marketing spend across a multi-site platform

Expertise in building, executing, and measuring data-driven marketing programs across online and offline channels

Expertise in utilizing social and digital channels, as well as traditional media channels to engage consumers

Ability to grasp and understand business concepts and issues

Proven experience in customer and market research, with the ability to understand key customer and industry trends, along with ever changing market dynamics

Ability to understand and explain economic and business information, prepare and manage budgets, and make sound short-term and long-term investment decisions

Positive and collaborative management style working with cross-functional teams to achieve business goals

Creative thinker to think outside the box to become a market disrupter

Develops and leads initiatives that provide differentiation in customer experience and able to create and communicate a clear vision

Ability to travel as marketing programs are rolled out to ensure success and follow through

Results-driven with the ability to plan, manage, and successful execute a marketing plan through a strong understanding of the levels creating business value

Exceptional written and verbal communication skills and executive presence

Experience working in mid-size company environment and desire to be hands-on and detail-oriented with a focus on growth and profitability