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Linqia · 15 hours ago

Paid Media & Measurement Strategist, Influencer Marketing

Chicago, Illinois, United States

Full-time

Hybrid

Entry, Mid Level

1+ years exp

Linqia is an innovative start-up in the growing influencer marketing industry. The Paid Media & Measurement Strategist will act as a principal liaison between clients, agencies, and internal teams, overseeing paid social media strategies and optimizing campaigns to deliver guaranteed results for clients.

AdvertisingContent CreatorsContent Delivery NetworkSocial Media Advertising

Growth Opportunities

Responsibilities

Act as the principal liaison between clients, agencies, and internal Linqia teams

Serve as a senior strategic member of cross-functional client teams to understand business goals and translate them into impactful paid social media strategies across platforms and devices

Oversee and manage paid social and programmatic media campaigns in collaboration with the Paid Social Analysts team to deliver results that consistently meet or exceed client expectations

Leverage real-time data, ongoing testing, and insights from campaign performance to optimize strategies and effectively manage campaigns

Generate and deliver comprehensive, clear, and actionable campaign wrap-up reports to clients, highlighting insights, learnings, and recommended next steps

Execute and analyze third-party measurement studies, including sales lift, brand lift, mobile proximity, and TV tune-in metrics

Collaborate closely with Sales and Success teams to identify and implement new revenue-generating opportunities, product updates, measurement solutions, and strategy enhancements

Partner with Product and Engineering teams to communicate client feedback and prioritize delivery of new product features, bug fixes, and enhancements

Qualification

Paid media experienceDigital advertising expertiseClient-facing skillsCritical thinkingTime managementTroubleshooting capabilitiesPassion for marketingTeam player