Riddell · 2 hours ago
Associate Product Manager - Apparel
Riddell is a premier designer and developer of football helmets and protective sports equipment. The Associate Product Manager – Apparel supports the strategy, development, and execution of Riddell’s apparel product line, managing the full product lifecycle and ensuring brand consistency and strong commercial results.
Sporting Goods
Responsibilities
Assist in building seasonal apparel line plans across performance, fan, and lifestyle categories
Conduct market research, competitor analysis, and trend reviews to inform product briefs
Support creation of tech packs, design specifications, and sample requests for vendors and designers
Track sample status, fit sessions, revisions, and approvals; maintain organized development files
Ensure apparel aligns with Riddell’s brand guidelines, sport heritage, and quality expectations
Communicate daily with suppliers, decorators, and manufacturers on timelines, samples, costing, and revisions
Assist with costing, negotiating minimums, and validating all trims, materials, and embellishments
Monitor quality concerns and coordinate testing, feedback, and resolution with QA teams
Help merchandise apparel collections across DTC, team stores, and wholesale partners
Partner with Site Merchandising and eCommerce Sales teams to optimize online apparel presentation (imagery, content, categories)
Track product performance by category, style, and channel; recommend adjustments to assortment or inventory
Support SKU management, line architecture, and lifecycle planning (launch, carry-over, end-of-life)
Prepare and manage all GTM materials including product sheets, sales decks, and marketing briefs
Ensure pricing, product info, and assets (images, descriptions) are accurate and delivered to eCommerce and Marketing teams
Coordinate product launch timelines with Digital Commerce, Marketing, and Operations
Support campaign planning around key sports moments — preseason, in-season drops, holiday, playoffs
Work closely with: Product Design – to align on specs and revisions
Marketing – on storytelling, imagery, and seasonal campaigns
Digital Commerce – for launches, sales performance, and customer insights
Inventory/Planning – for forecasting, replenishment, and purchasing
Operations/Decorators – ensuring embroidery and customization meets timelines
Partner with CX to address apparel-specific customer feedback and quality insights
Qualification
Required
Authorized to work in the U.S
Bachelor's degree in Product Management, Merchandising, Fashion/Apparel, Business, or related field
1–3 years of experience in apparel product development, merchandising, or related roles
High attention to detail, organization, and ability to manage multiple deliverables at once
Strong communication skills; comfortable working with vendors and cross-functional teams
Interest in sports apparel, athlete performance gear, and fan culture
A strong knowledge and passion for football
Able to work independently and as a part of our team
Proven ability to consistently meet tight deadlines while executing multiple projects at one time
Excellent communication, presentation, interpersonal, and collaboration skills
Self-starter who can take direction and contribute ideas
Willingness to contribute outside of core responsibilities to support team/business objectives
Company
Riddell
Riddell is a premier designer and developer of protective sports equipment and a recognized leader in helmet technology and innovation.
Funding
Current Stage
Late StageTotal Funding
$400MKey Investors
BC Partners
2024-04-03Private Equity· $125M
2024-04-03Debt Financing· $275M
2003-07-07Acquired
Recent News
Sports Business Journal
2025-06-30
Google Patent
2025-05-04
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