Amrit Ocean Resort & Residences · 19 hours ago
E11EVEN - Director of Marketing & PR
US-FL-Miami
Full-time
Onsite
Lead/Staff, Director/Executive
3+ years expAmrit Ocean Resort & Residences is a part of Highgate, a leading real estate investment and hospitality management company. They are seeking a Director of Marketing & Public Relations to lead innovative marketing campaigns, build relationships, and drive brand awareness for E11EVEN Club Hotel & Residences.
HospitalityReal EstateVacation Rental
Responsibilities
Lead with Creativity and Precision: Design and execute integrated marketing, communications, and social media programs that capitalize on unique, newsworthy opportunities while leveraging unexpected moments to amplify brand visibility
Strategic Planning: Develop and manage quarterly marketing goals, integrated strategies, and calendars focused on expanding brand awareness, driving engagement, and increasing bookings
Event Marketing Excellence: Curate a dynamic event strategy aligned with quarterly objectives, blending local programming and strategic brand partnerships to deepen audience affinity
Media & Community Relations: Build and maintain influential relationships with media and community leaders; host press visits, assist with photo shoots, and serve as the hotel spokesperson when appropriate
Content & Social Media Leadership: Create and execute a robust content strategy across property websites, social channels, advertising, and email campaigns, including organic and paid initiatives
Market Intelligence: Stay ahead of market trends and implement changes that ensure the property remains relevant and competitive
Cross-Department Collaboration: Partner with department heads and business leaders to align marketing and programming recommendations with operational goals
F&B Marketing Integration: Work closely with Food & Beverage teams to drive traffic to outlets through targeted campaigns and activations
Strategic Partnerships: Forge alliances with local brands and businesses that complement the hotel’s luxury positioning
Brand Integrity: Ensure all communications reflect and reinforce the property’s brand identity and high-energy luxury lifestyle
Reputation Management: Act as a strategic advisor on communications, monitoring public sentiment, managing issues, and leading crisis response when necessary
Community Engagement: Oversee CSR initiatives, internal communications, and VIP guest activities with a strategic, brand-aligned approach
Paid Media Execution: Collaborate with corporate eCommerce teams to plan and execute paid social campaigns targeting global guests and local audiences
Visual Storytelling: Organize and oversee photography and videography sessions to ensure premium assets for media, digital platforms, and collateral
CRM & Email Marketing: Maintain regular contact with past guests through email marketing and CRM tools in coordination with corporate teams
Digital Presence: Ensure all web assets—including websites, microsites, and landing pages—are current and aligned with business objectives
Sales Collaboration: Partner with Sales leaders to develop awareness campaigns and impactful sales materials
Budget Management: Oversee the marketing budget in collaboration with the Director of Sales & Marketing, ensuring optimal ROI
Influencer Engagement: Build and maintain a roster of influencer's, brand ambassadors, and content creators; identify hosting opportunities aligned with quarterly goals
Performance Reporting: Deliver monthly reports on marketing plans, campaigns, and KPIs to leadership and stakeholders
Event Support: Assist with activations and special events that reinforce the property’s luxury positioning
Other Duties: Perform additional responsibilities as requested by management to support the success of the property
Qualification
Required
Ability to create newsworthy events, develop compelling story ideas, and execute successful media pitches
Minimum of 3 to 5 years of progressive experience in Marketing and Communications, with hospitality industry experience essential
Proven track record in developing and implementing marketing strategies for individual hotels, including measuring ROI and KPI performance
Strong presentation and communication skills, with proficiency in creative tools such as Photoshop, Adobe Illustrator, Premiere, and After Effects
Demonstrated ability to build and maintain relationships with internal stakeholders (General Manager, Director of Sales, Director of Revenue, Regional Team) and external partners (media representatives, PR firms)
Highly creative mindset with the ability to organize exclusive, brand-aligned events
Expertise in social media marketing and content creation across multiple platforms
Ability to thrive in a fast-paced, high-pressure environment while maintaining exceptional attention to detail and follow-up
Warm, approachable demeanor with a commitment to delivering service excellence
Exceptional verbal and written communication skills, with the ability to engage effectively at all organizational levels
Strong multitasking and prioritization skills to meet deadlines and deliver results
Company
Amrit Ocean Resort & Residences
Amrit Ocean Resort is an oceanfront resort that offers accommodations, rooms, suites, and condominiums.
201-500 employees
Funding
Current Stage
Growth StageRecent News
Canada NewsWire
2024-11-21
Company data provided by crunchbase