Quigley-Simpson · 39 minutes ago
Senior Director, Analytics
New York, NY
Full-time
Onsite
Director/Executive
10+ years expQuigley-Simpson is seeking a Senior Director, Data & Analytics to lead the development and application of advanced analytics frameworks that connect marketing performance to business outcomes. This role involves mentoring a team of analysts, overseeing modeling initiatives, and ensuring analytics inform planning and optimization across various channels.
AdvertisingConsultingInternetMarketingProfessional ServicesWeb DesignWeb Development
Responsibilities
Partner with agency and client leadership to design and deliver analytics frameworks and learning agendas that shape marketing and media strategy
Serve as a trusted advisor to clients, providing clear, actionable insights that influence decision-making
Elevate the agency’s analytics culture by mentoring teams, sharing best practices, and inspiring data-driven creativity
Lead the development and application of MMM, attribution models, and other statistical frameworks to quantify marketing impact
Develop and deploy statistical models, including linear and logistic regression, decision trees, neural networks, and clustering
Design and conduct A/B testing and other experimental approaches to inform campaign optimization
Perform analytical deep dives to uncover opportunities and drive continuous improvement
Oversee creation of dashboards and visualization systems (Tableau, Power BI, Looker Studio) that transform data into clear, actionable stories
Manage data-visualization platforms, including API connections, offline data inputs, and updates to data models, while establishing templates and best practices for the organization
Define and track Key Performance Indicators (KPIs) across the marketing funnel and develop data-collection strategies that yield meaningful metrics and targets
Devise and own analytics and reporting processes in collaboration with internal stakeholders to ensure consistency, scalability, and accuracy. Collaborate closely with the Strategy, Media Activation, and Creative teams to ensure that analytics inform planning, activation, and optimization
Serve as a liaison between account teams and technical resources to translate business needs into data infrastructure and reporting solutions
Manage assigned client engagements and workloads, ensuring timely, high-quality deliverables
Qualification
Required
10+ years of experience in analytics, with at least 8 years in marketing or media analytics within a digital or integrated agency environment
Proven experience building and applying MMM and MTA models
Expertise in SQL and proficiency in one programming language such as Python or R
Deep understanding of paid media ecosystems, including social, search, programmatic, video, and commerce; Linear experience a plus
Strong experience with web analytics platforms and using them to analyze conversion paths and media impact
Proven ability to synthesize complex data into insights that educate, influence, and inspire stakeholders
Demonstrated success managing teams and fostering collaboration across disciplines
Experience developing dashboards tailored for different audiences using Tableau, Power BI, or Looker Studio
Experience working across the DTC, Financial Services, and B2B categories
Bachelor's degree in a quantitative field required; Master's degree highly preferred
Highly organized, detail-oriented, and adaptable in a fast-paced environment
Preferred
Master's degree highly preferred
Company
Quigley-Simpson
Marketing solutions that are brand led and demand driven
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Carl Fremont
Chief Executive Officer
Renee Hill Young
Co-Chairman
Recent News
2024-04-11
2024-04-11
Company data provided by crunchbase