Sunny Health & Fitness · 7 hours ago
Creative Director (E-Commerce)
City of Industry, CA
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$80K/yr - $160K/yr
7+ years expSunny Health and Fitness is seeking a Creative Director who can translate their mission into impactful creative strategies that drive e-commerce success. The role involves developing creative frameworks, overseeing product presentations, and leading a multidisciplinary team to enhance customer experiences across various digital platforms.
FitnessHealth CareHome Health CareOnline Portals
Responsibilities
Translate business and revenue goals into compelling creative strategies across web, paid media, email, social, and marketplaces
Develop creative frameworks optimized for conversion, retention, and lifecycle marketing
Shape how products are presented online—from PDP imagery and video to value-prop messaging and feature callouts
Ensure creative enhances the customer journey across homepage, landing pages, and promotional flows
Concept and oversee end-to-end execution of product launches, seasonal campaigns, and promotional moments
Deliver integrated assets including photography, video, motion, digital ads, and site creative optimized for performance
Lead, mentor, and grow a multidisciplinary team of designers, copywriters, and content creators
Foster a fast-paced, test-and-learn culture aligned with e-commerce timelines and performance needs
Evolve and maintain brand standards while adapting creative for multiple digital formats and platforms
Ensure consistent brand voice and visual identity across all consumer touchpoints
Partner closely with Performance Marketing, E-Commerce, Product, UX/UI, and Analytics teams to align creative with growth initiatives
Use performance insights to refine creative direction and continuously optimize output
Stay ahead of e-commerce, digital, and platform trends—especially in fitness, wellness, and lifestyle
Apply insights from consumer behavior, creative testing, and industry trends to keep the brand competitive and relevant
Qualification
Required
7+ years of experience in a senior creative role, with strong emphasis on e-commerce and digital-first brands
Proven success driving creative for direct-to-consumer or online retail environments
Strong portfolio showcasing high-performing digital, web, video, and integrated campaigns
Demonstrated ability to lead and scale creative teams in fast-paced, growth-oriented environments
Preferred
Bachelor's
Benefits
401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Referral program
Vision insurance
Company
Sunny Health & Fitness
Sunny Health & Fitness is a distributor and importer of a wide range of fitness equipment and accessories.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
J
John Sun
CEO
Recent News
Google Patent
2025-02-16
Company data provided by crunchbase