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Noodles & Company · 13 hours ago

Manager of Marketing Analytics

Broomfield, CO

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $110K/yr

5+ years exp

Noodles & Company is on a mission to reintroduce the world to noodles as an experience worth craving. The Manager of Marketing Analytics will unlock and optimize guest and transactional data to fuel business growth, collaborating with cross-functional leaders to enhance insights into guest behavior and evaluate marketing channel effectiveness.

Customer ServiceFood and BeverageRestaurants

No H1B

Responsibilities

Develop and maintain a thorough understanding of Noodles & Company's data sources, including operational databases and data flows with external partners

Establish and manage KPIs and metrics for daily, weekly, and monthly performance management

Translate business objectives into testable hypotheses to improve decision-making

Oversee tests conducted on the Mastercard Test & Learn platform and translating results into actionable business recommendations

Collaborate with IT to enhance and maintain the Loyalty guest database, utilizing customer data to deliver insightful and actionable recommendations

Work in partnership with marketing, digital, and research teams to design, influence, execute, measure, and improve marketing initiatives across various channels

Apply scientific methods to determine the causal relationships between marketing strategies and consumer behavior & sentiment to enhance business performance

Develops new measurement frameworks, reporting structures, and operational processes to support a growing Marketing Analytics function

Create presentations, charts, and executive summaries that effectively communicate findings to marketing leads, cross-functional partners, and executives

Develop compelling narratives that connect data analysis with business challenges

In partnership with IT, develop automated dashboarding tools to provide reliable self-service insights on guest behavior and channel performance

Analyze A/B or Multivariate Tests to provide measurable insights on test data

Collaborate with cross-functional teams to develop a unified and actionable guest segmentation strategy based on a comprehensive view of guest data

Qualification

Marketing database solutionsCustomer transactional dataPredictive analytics toolsPower BISQLPythonRMarketing measurement methodologiesCommunication skillsProject management skills

Required

Bachelor's degree in Statistics, Marketing, Finance, Mathematics, IT, or related fields is preferred, or equivalent practical experience in analytics

5+ years of experience working with marketing database solutions with focus on multi-channel marketing and one-to-one communication (CRM) approaches preferred

5+ years of experience working with customer and/or transactional data and relational databases

Ability to understand business objectives and requirements, organize and interpret results, and deliver insights with recommendations in a marketing environment

Strong experience in using query and analysis tools such as Power BI, SQL, Python, and R

Thrives in analytical deep dives, uncovering trends and opportunities that shape business direction

Skilled in utilizing predictive analytics tools like Mastercard Test & Learn, or adept in applying statistical methods for controlled testing to optimize business strategies

Familiarity with marketing measurement methodologies like MMM, MTA, and lift testing

A professional demeanor with strong communication and presentation skills, capable of engaging effectively with diverse audiences

Operates independently, proactively identifying gaps, opportunities, and new analytical approaches

Strong project management skills

This is an individual contributor role that requires comfort working independently and driving analysis from strategy through execution

This is a hybrid role with 2-3 days per week in our Support Office in Broomfield, Colorado. We're seeking candidates who either reside locally or are open to relocating

Employment Sponsorship: Please note that we do not sponsor employment visas, including for this position