Erskine Attachments · 8 hours ago
Marketing Specialist
Alexandria, MN, US
Full-time
Hybrid
New Grad, Entry Level
$23/hr - $28/hrConsolidated Equipment Group (CEG) is a leading designer and manufacturer of skid-steer attachments and related products. The Marketing Specialist supports the marketing team by executing cross-channel marketing initiatives to drive brand awareness and sales, while managing day-to-day marketing operations.
Oil & Energy
Responsibilities
Execute tactical execution of marketing initiatives, including print projects, email campaigns, and campaign assets, ensuring timelines, approvals, and deliverables stay on track
Own day-to-day management of company social media accounts, executing monthly content calendars, monitoring engagement, and optimizing performance
Update promotions, images, and content across websites and social platforms to align with current campaigns and brand initiatives
Provide support for marketing materials including catalogs, mailers, brochures, ads, and other collateral for both print and digital use
Support video projects through scripting, coordination, and content distribution across digital channels
Coordinate and manage website content updates, ensuring accuracy, consistency, and a strong user experience across brand sites
Support planning and execution of tradeshows, field days, and industry events, including logistics, materials, coordination, and post-event follow-up
Manage promotional items, apparel, and marketing literature inventory, coordinating with supplier partners and internal teams
Develop, schedule, and distribute email marketing campaigns, track engagement metrics and report on performance outcomes
Analyze digital performance, including website traffic, social metrics, and lead activity, and prepare regular marketing reports
Provide support for campaign setup and data management within Salesforce, helping ensure alignment between marketing activities and sales initiatives
Collaborate with internal teams to ensure brand consistency across all communications and marketing materials
Qualification
Required
Bachelor's degree in Marketing, Communications, Graphic Design, or related field
Proficient with Microsoft Office Suite or related software and relevant social media platforms
Strong communication, interpersonal, organizational and analytical skills
Frequent use of computer, phone, and office equipment; extended periods of sitting, standing, and walking
Ability to lift and/or move up to 50 pounds occasionally
Must be able to see and move throughout facilities and event sites
Preferred
Experience in digital marketing, social media management, and general marketing strategies a plus
Prior event/tradeshow coordination experience a plus
Company
Erskine Attachments
Erskine Attachments is located in Minnesota.
Founded in 1948
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase