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Nitra · 3 hours ago

Event Marketing Manager

New York, New York, USA

Full-time

Onsite

Mid, Senior Level

$90K/yr - $115K/yr

4+ years exp

Nitra is focused on building a more efficient healthcare system through fintech and software solutions. They are seeking an experienced Event Marketing Manager to lead the strategy, planning, and execution of their event marketing efforts, driving brand awareness and customer engagement.

Financial ServicesHealth CareSoftware

Responsibilities

Own the end-to-end event marketing strategy across conferences, trade shows, and hosted events

Identify, evaluate, and manage participation in industry conferences and third-party events aligned with GTM priorities

Plan and execute all aspects of events, including booth strategy, sponsorships, speaking opportunities, and experiential activations

Partner with Sales and Demand Generation to align event goals with pipeline, lead generation, and revenue targets

Manage event timelines, budgets, logistics, vendors, and external partners

Develop event messaging in collaboration with Product Marketing to ensure consistent positioning

Coordinate pre-event promotion, including email invites, landing pages, and paid or partner-driven promotion

Support on-site execution, including booth staffing, lead capture processes, and sales enablement

Own post-event follow-up strategy, including lead handoff, nurture coordination, and performance reporting

Measure and report on event ROI, including leads generated, pipeline influenced, and qualitative outcomes

Continuously test and improve event formats, sponsorship strategies, and attendee engagement tactics

Qualification

Event marketing strategyB2B marketingProject managementCRM toolsLead capture toolsVendor managementSales collaborationCommunication skillsOrganizational skills