Ready® · 11 hours ago
Manager, Field Marketing
Wexford, PA
Full-time
Hybrid
Mid Level
3+ years expReady® is seeking a Manager, Field Marketing who will be responsible for recruiting, training, and managing brand ambassadors promoting their products. The role involves developing marketing strategies, collaborating with sales teams, and managing events to enhance brand awareness and engagement.
FitnessFood and BeverageNutritionSports
Responsibilities
Develop and execute field marketing strategies by leading local and regional plans throughout the country that are tailored to key events and/or retail activations that support overall marketing strategies
Work hand in hand with Marketing and Sales leaders to implement campaigns that drive brand awareness, trial and conversion across the sales funnel
Cross-functional collaboration by partnering closely with Sales teams to align goals, priorities, and metrics, ensuring marketing efforts amplify their impact
Event Management by planning and executing tailored in-person and virtual events such as trade shows, roadshows, meetups, and regional conferences to drive engagement and conversion
Conduct regional customer research to stay ahead in understanding market needs, competitor positioning, and evaluation trends
Lead, mentor, and inspire a team of field marketers while fostering collaboration and a high-performance culture across regions
Lead full cycle recruitment process for brand ambassadors, including maintaining job postings as well as sourcing, screening, interviewing, and selecting candidates
Manage the onboarding and offboarding processes for all brand ambassadors
Serve as company advocate and ensure that all brand ambassadors are positively promoting the brand; ensure personnel needs are understood and effectively addressed
Manage the campus recruitment calendar and budget; communicate updates to key stakeholders
Establish key performance indicators (KPIs) for field marketing initiatives and provide detailed reporting to key stakeholders on ROI and campaign effectiveness
Create brand promotional events, including new launch activations, in brand ambassador markets; Identify new markets for brand promotion and expand our brand as a preferred employer for new talent
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field
3-5 years in field or regional marketing roles
Experience in the Health & Fitness Industry or fast-moving CPG is a plus
Experience as a brand ambassador or brand ambassador program manager in the food or beverage industries is a plus
Experience with retail promotions and event management
Deep understanding of demand generation, event planning, campaign orchestration, and pipeline acceleration strategies
Proven ability to inspire, develop, and manage collaborative marketing teams
Exceptional interpersonal and communication skills with the ability to influence cross-functional teams and executive stakeholders
Creative and data-driven strategist with a focus on measurable impact
Strong computer skills (Microsoft Office: Word, Excel, PowerPoint, and Outlook)
Strong negotiation skills
Self-starter with the ability to multi-task and prioritize effectively in a fast-paced and dynamic environment
Ability to assess needs, influence, and collaborate with various members of the Ready® team
Passion for identifying, hiring, and training talent
Strong work ethic and sense of personal responsibility for outcomes
Company
Ready®
Ready® is a science-based, functional snack and beverage company founded by former University of Pittsburgh Basketball Team Captain, Pat Cavanaugh.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Giannis Antetokounmpo
2020-05-28Angel
Leadership Team
Pat Cavanaugh
Chief Executive Officer
Chris Nettleton
Chief Financial Officer
Recent News
Company data provided by crunchbase