IDEAYA Biosciences · 3 hours ago
Director, Digital and Patient Lead
South San Francisco, CA
Full-time
Hybrid
Director/Executive
$235K/yr - $291K/yr
8+ years expIDEAYA Biosciences is a precision medicine oncology company focused on developing transformative therapies for cancer. The Director of Digital and Patient Lead will shape the digital and patient engagement strategy for Darovasertib, driving digital excellence and enhancing patient experiences through innovative marketing strategies.
BiotechnologyHealth CareOncologyTherapeutics
Responsibilities
Lead the omnichannel strategy for Darovasertib, integrating personal and non-personal promotion to deliver a seamless HCP and patient experience
Oversee digital channels and content including website, social media, CRM, SEO/SEM, email, and paid media
Collaborate across functions to align digital initiatives with brand strategy and ensure consistency across platforms
Partner with IT, Analytics, and external agencies to measure, optimize, and report on digital performance
Identify and apply emerging technologies to drive disease/brand awareness, enhance engagement, and deliver impact for patients
Strengthen IDEAYA’s digital presence across congresses, social platforms, and thought-leadership channels
Support the Brand Lead to map and optimize the patient journey, identifying needs, barriers, and opportunities from diagnosis through metastatic disease
Collaborate with Patient Services, Advocacy, and Market Access teams to ensure patient insights inform strategy and communication
Develop educational and adherence tools (digital and print) that empower patients and caregivers, aligned with regulatory requirements
Partner with advocacy and clinical stakeholders to ensure communications reflect real-world patient experiences and unmet needs
Use data, analytics, and social listening to refine and evolve patient engagement programs
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
8+ years of pharmaceutical or biotech experience with focus in digital marketing, omnichannel engagement, or patient marketing
Proven experience leading digital and content strategy across web, email, social, and paid media channels
Demonstrated understanding of oncology or rare disease patient journeys, including diagnostic, treatment, and survivorship phases
Strong grasp of the Medical-Legal-Regulatory (MLR) review process for digital and promotional materials
Experience managing agencies, budgets, and timelines in a fast-paced environment
Excellent written and verbal communication skills with a collaborative, cross-functional mindset
Experience developing and executing patient education campaigns and digital engagement initiatives
Familiarity with CRM platforms, content management systems, and data analytics tools
Strategic thinker with a strong patient-first mindset
Creative problem solver with the ability to balance innovation and compliance
Strong program management and stakeholder communication skills
Comfortable working in a matrixed, cross-functional, and fast-evolving launch environment
Passionate about transforming the way patients and providers experience cancer care
Preferred
Advanced degree (MBA, MPH, or equivalent) preferred
Experience in launch preparation and post-launch optimization for oncology or specialty products
Benefits
Medical/dental/vision coverage (100% company paid for employees and 90% company paid for dependents)
401k
ESPP
Wellness programs
Company
IDEAYA Biosciences
IDEAYA Biosciences is an oncology-focused biotechnology company that develops therapeutics for patients with genetically-defined cancers.
51-200 employees
Funding
Current Stage
Public CompanyTotal Funding
$694.1MKey Investors
5AM Ventures
2024-07-09Post Ipo Equity· $263M
2023-10-24Post Ipo Equity· $125M
2022-09-14Post Ipo Equity· $80M
Leadership Team
Yujiro S. Hata
CEO
Paul A. Stone
Chief Financial Officer & General Counsel
Recent News
2025-12-16
MarketScreener
2025-12-10
Company data provided by crunchbase