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Nitra · 2 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $145K/yr

4+ years exp

Nitra is focused on creating a more efficient healthcare system through innovative fintech and software solutions. They are seeking an experienced Product Marketing Manager to define product messaging and go-to-market strategies, ensuring clear communication of product value to customers and collaboration with various teams.

Financial ServicesHealth CareSoftware

Responsibilities

Define, own, and maintain core product messaging, value propositions, and positioning frameworks across products, personas, and use cases

Translate complex product capabilities into clear, compelling narratives that articulate customer value and differentiation

Partner with Product, Sales, Demand Generation, and GTM teams to plan and execute go-to-market strategies for new product launches and major feature releases

Lead product launch messaging and coordination, ensuring alignment across internal teams and external channels

Create, manage, and continuously improve sales enablement assets, including pitch decks, one-pagers, battlecards, FAQs, and talk tracks

Enable sales teams with clear guidance on how to position products, communicate value, and handle objectionsOwn and refine product messaging across the website, ensuring clarity, consistency, and conversion-focused copy

Review and approve wording in marketing materials, including landing pages, campaigns, emails, and case studies, to ensure alignment with product positioning

Serve as a messaging gatekeeper to ensure consistency and quality across all product-related communications

Collaborate closely with Product Managers to deeply understand product capabilities, roadmap, and customer use cases

Partner with Growth and Brand teams to ensure campaigns accurately reflect product value and positioning

Conduct market, customer, and competitive research to inform positioning, differentiation, and GTM strategy

Incorporate feedback from Sales, Customer Success, and customers to continuously refine messaging and positioning

Qualification

Product MarketingGo-to-Market StrategyMessagingPositioningB2B ExperienceSaaS ExperienceStakeholder ManagementSales EnablementCross-functional CollaborationWritten CommunicationVerbal Communication