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Asure Software · 2 hours ago

AI Marketing Automation & Digital Manager - Hybrid

Austin, TX

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $130K/yr

3+ years exp

Asure Software is a Human Capital Management company that empowers businesses to develop their workforce while ensuring compliance. The AI Marketing Automation & Digital Manager will lead digital marketing initiatives, leveraging AI to enhance campaign performance and content generation, while collaborating with various teams to optimize marketing strategies.

Human ResourcesSaaSSchedulingSoftware

Responsibilities

Own digital programs that drive awareness and qualified demand across paid media, email, and web experiences—moving fast from insight to execution

Build an AI-enabled content and campaign production engine: generate, iterate, and adapt ads, landing page copy, emails, and nurture sequences with strong conversion fundamentals

Develop and scale segmented, personalized campaigns aligned to ICPs, verticals, and buyer personas—using AI to tailor messaging and offers without sacrificing coherence or quality

Create and optimize full-funnel digital journeys (ad → landing page → follow-up → nurture) with a test-and-learn mindset and clear performance targets

Collaborate with Sales and SDR teams to equip outbound and follow-up motions with AI-assisted messaging variations, talk-track aligned assets, and high-performing sequences

Partner with product and subject-matter experts to turn complex HR/payroll topics into clear, compelling, high-velocity digital content (guides, playbooks, toolkits, email courses, short-form social)

Drive social amplification and executive visibility by producing AI-assisted content frameworks, post series, and campaign narratives that spark engagement in-market

Design and run an experimentation cadence: rapid A/B tests across creative, copy, offers, landing pages, and nurture paths—scaling winners and documenting learnings

Use AI to accelerate research and creative development: competitive scans, keyword/topic clustering, audience insight synthesis, and content outlines

Monitor performance and translate results into concrete actions—what to stop, start, double down on, and why—communicated clearly to stakeholders

Coordinate with internal resources and external partners (agencies/freelancers) to execute quickly, using AI to reduce bottlenecks and increase throughput

Champion responsible AI usage: establish lightweight guidelines for quality control, factual accuracy, compliance considerations, and brand voice consistency

Qualification

AI marketing experienceDigital marketing strategyCampaign optimizationHubSpot proficiencySalesforce proficiencyConversion-oriented writingAnalytical skillsProactive mindsetCross-functional collaborationProject management

Required

Bachelor's degree preferred; equivalent experience considered

3–7+ years in digital marketing, growth marketing, demand generation, or a related B2B role

Proven, hands-on experience using AI (especially LLM-based tools) to produce, iterate, and optimize marketing assets at scale—ads, landing pages, email nurtures, content, and personalization

Working understanding of how modern AI systems operate (not just “using ChatGPT”): prompts and system instructions, context limitations, retrieval/grounding concepts, output evaluation, and common failure modes (hallucinations, bias, inconsistency)

Experience building repeatable AI-enabled workflows (prompt libraries, templates, human-in-the-loop review, QA checklists, versioning) that increase speed and volume without degrading accuracy or brand voice

Ability to translate campaign goals into AI-driven execution strategies (segmentation, message variants, offer testing, audience insights, content clustering) and to document learnings in a way others can reuse

Comfort partnering cross-functionally with technical and operational stakeholders (RevOps, Product, Data/Analytics, Engineering as applicable) to define requirements for AI-assisted tooling, automation, and measurement

Strong fundamentals in conversion-oriented writing and digital funnel design (ads, landing pages, email nurtures), with a disciplined experimentation mindset

Experience running multi-touch digital campaigns and measuring impact across the funnel, including test design, performance analysis, and iteration

Experience with HubSpot and Salesforce, or comparable marketing automation and CRM platforms

Strong judgment around responsible AI use, including factual verification, privacy/PII considerations, and maintaining consistent brand standards

Highly organized, proactive, and able to manage multiple initiatives in parallel; builder mentality with clear ownership and accountability