Omni Dallas Hotel · 7 hours ago
Director of Marketing
US-FL-Orlando
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expOmni Orlando Resort at ChampionsGate is a premier golf and leisure retreat seeking a Director of Marketing. The role involves designing and implementing marketing campaigns that align with business goals and enhance revenue across all departments.
Hospitality
Responsibilities
Develop departmental budget and strategic plan incorporating advertising and public relations strategies to ensure full maximization of resort-wide revenue potential and media visibility
Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, on property, mobile, video and print
Work with PR agency to develop public relations programs and generate news coverage from local, regional and national media; Develop media materials including press releases for newsworthy announcements to maximize resort and associate visibility
Partner directly with Omni Corporate Marketing department to manage Omni Marketing initiatives
Lead Marketing Meetings to initiate and manage resort promotional opportunities
Assist in development and execution of promotions and packages for purpose of filling identified need periods, driving leisure guest demand and generating incremental resort revenue
Generate concepts for special events and activities to create memorable experiences for guests
Assist in the achievement of overall resort revenues – specifically rooms, golf, restaurants, and Spa
Supervise marketing manager and provide guidance and direction on responsibilities related to social media management, website development, e-marketing and collateral development; provide timely performance evaluations
Effectively control all marketing expenses to ensure optimum operating profit
Be an arbiter of best practices in grammar, messaging, writing, and style
Assist in recruiting, interviewing, hiring, and training, coaching and evaluating the performance of Marketing associates
Attend required company trainings
Champion the Omni/Power of One culture
Work closely with the Sales Department to develop creative concepts to individualize site experience to promote group business
Work to provide Media pitch and ability to met with Media when needed
Qualification
Required
A minimum of 5 years' experience in marketing related role
Previous experience managing or working for public relations and advertising agency
Strong written and verbal communication skills
Proficiency in Microsoft Office Tools, Photoshop and Adobe InDesign
Preferred
Bachelor's or Master's Degree in a marketing related field is strongly preferred
Preferably for a luxury hospitality brand
Company
Omni Dallas Hotel
Located in the center of the revitalized downtown Dallas, Omni Dallas Hotel is connected via sky bridge to the Dallas Convention Center and close to restaurants, shops, the Dallas Arts District and more.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase