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Certco Inc. · 8 hours ago

Advertising and Marketing Manager

Fitchburg,WI,US

Full-time

Onsite

Senior Level

7+ years exp

Certco Inc. is looking for a driven Advertising & Marketing Manager who’s ready to take the next big step in their career. This role involves leading a talented marketing team across digital, print, eCommerce, and retail media while overseeing omni-channel marketing strategies that support Certco’s brand and retailer touchpoints.

Food and BeverageRetailWholesale

Responsibilities

Lead, mentor, and develop a high-performing marketing services team

Oversee omni-channel marketing strategies that support Certco’s brand and retailer touchpoints

Act as a key marketing partner to retailers, internal teams, and vendor partners

Drive eCommerce, digital marketing, and retail technology initiatives

Use data, dashboards, and performance metrics to inform strategy and decision-making

Represent Marketing Services both internally and externally, including in-store retailer visits

Conduct weekly one on one meetings with direct reports to discuss work priorities and performance

Set clear team and individual goals, provide regular feedback, and conduct performance reviews for direct reports

Oversee and manage multiple marketing projects simultaneously, ensuring they are delivered on time, within budget, and to a high design standard in accordance with Certco, Inc. branding guidelines

Work with Marketing Services leadership and colleagues to establish Certco, Inc. website and social media strategy

Stay abreast of new social media strategies to support store promotional activity

Develop and implement omni channel marketing plans that support Certco, Inc.’s branding and retailer touch points

Define program objectives, target audiences, key messaging, and review measurement to refine

Collaborate with cross-functional teams to ensure alignment and integrated marketing efforts

Oversee external vendors partnerships and collaborate with them to develop marketing campaigns to grow Certco, Inc retailer sales customer engagement as well as brand growth

Confirm loading and updating of promotional projects/campaigns are loaded into the customer portal accurately and timely

Oversee upcoming marketing digital calendars and subsequent performance metrics for Retailers, internal stakeholders and brands

Meet three to five retailers at store locations each quarter including coordinating store visits with Retail Business Consultants (RBC)

Collaborate with the leadership, sales teams, retail and vendor partners to create a strategy for retail owners that would benefit from marketing services, print and digital services

Know and understand the retail technology partner needs to launch and sustain implementing programs such as websites, digital coupons, and rewards programs

Understand applicable Point of Sale (POS) technologies and accessible data/gaps

Contribute to the development of the overall marketing execution, aligning with company goals and objectives

Facilitate market research and competitive analysis to determine opportunities

Stay up to date with the latest marketing trends, technologies, and best practices

Vet outside vendor suppliers as needed to operate more efficiently as a marketing services department and provide needed retailer support

Lead the development of meaningful data touchpoints and dashboards to report timely performance metrics to internal and external stakeholders

Oversee the tracking and analysis of key marketing metrics to measure the effectiveness of campaigns and programs

Provide monthly department performance recaps to the Director of Retail Advertising and Marketing

Utilize data to inform decision-making and optimize marketing strategies

Be regular in attendance and comply with the Company Attendance Policy

Must be insurable for auto insurance coverage and possess a valid driver’s license

Qualification

Retail marketing expertiseDigital marketing principlesOmnichannel marketing strategyData analysisProject managementTeam leadershipCommunication skillsOrganizational skillsInterpersonal skills