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Bask and Lather Co · 15 hours ago

Social Media Manager

Yonkers, New York, United States

Full-time

Onsite

Mid, Senior Level

$85K/yr - $95K/yr

5+ years exp

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. The Social Media Manager will be responsible for developing and executing the social media strategy, enhancing brand perception, and leading community engagement efforts across various platforms.

Consumer GoodsCosmeticsE-Commerce

Responsibilities

Own the end-to-end social media strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms

Own and protect brand perception, ensuring all content, engagement, and campaigns reinforce trust, credibility, and emotional connection

Serve as the steward of the brand voice, tone, and point of view across all social touchpoints

Set creative direction for social storytelling that balances education, inspiration, culture, and conversion

Anticipate potential brand risks and proactively guide messaging, moderation, and response strategy

Lead the ideation, planning, and execution of social-first campaigns, product launches, and promotional moments

Translate brand initiatives and cultural insights into compelling narratives that resonate with the community

Own campaign execution from concept through post-campaign analysis

Optimize campaigns in real time based on performance, sentiment, and audience response

Direct and elevate content creation across short-form video, reels, graphics, and live formats

Partner with internal creators and social team members to ensure content meets creative and performance standards

Maintain consistency in quality, messaging, and visual identity across platforms

Step in on camera or in-field when needed to capture high-impact brand moments

Lead community engagement strategy and standards across all platforms

Ensure comments, DMs, and live interactions reflect brand values and voice

Monitor sentiment, feedback, and community signals to inform content and campaigns

Build an authentic, responsive relationship with the audience that strengthens long-term brand loyalty

Own influencer and creator strategy from sourcing and briefing through execution and analysis

Provide creative direction to creators to ensure alignment with brand positioning and campaign goals

Partner with PR, paid media, and brand teams to amplify key moments and narratives

Own social KPIs and performance reporting

Analyze results and translate insights into strategic and creative recommendations

Conduct competitive and cultural analysis to continuously refine approach

Present performance, insights, and creative rationale confidently to leadership

Provide leadership, direction, and creative guidance to the social team

Establish and maintain social playbooks, guidelines, and best practices

Ensure consistency, discipline, and excellence as the brand scales

Qualification

Social media managementCampaign executionCreative directionContent creationCommunity engagementData analysisProactive mindsetVisual judgmentCopywritingBrand storytellingInfluencer strategyPerformance reportingLeadershipCollaboration