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Delta Industrial · 18 hours ago

Head of Marketing

Ramsey, MN

Full-time

Onsite

Director/Executive

$170K/yr - $195K/yr

12+ years exp

Delta Industrial Services Inc is seeking a Head of Marketing to lead the development and execution of a comprehensive B2B industrial marketing strategy. This pivotal leadership role will build the company’s first fully formed marketing function, focusing on brand development, demand generation, digital transformation, and customer experience.

ConstructionIndustrialManufacturing

Responsibilities

Develop and execute a multi-year marketing strategy aligned with Delta ModTech’s long-term growth objectives in medical devices, battery manufacturing, and advanced packaging

Define and evolve the brand architecture to reflect both converting and coating capabilities, ensuring clear differentiation from commodity equipment manufacturers

Conduct segmentation and market analysis to identify high-value verticals and develop targeted go-to-market strategies for each segment

Partner with executive leadership to support new market expansion, European growth, and emerging opportunities such as advanced battery applications

Build a modern industrial brand that honors Delta ModTech’s heritage while elevating our presence across global markets

Lead the development of messaging frameworks, value propositions, and technical narratives that resonate with engineering, operations, and C-suite buyers

Establish a robust thought leadership program featuring white papers, technical content, case studies, conference engagements, and media relationships

Amplify the expertise of internal engineering and technology leaders to influence the market and accelerate trust-building

Transform deltamodtech.com into a high-performing digital demand engine focused on education, qualification, and early-stage engagement

Oversee digital programs including SEO/SEM, email marketing, automation workflows, analytics, and content marketing

Build multi-channel campaigns that support long sales cycles (12–24 months) and nurture prospects across complex buying journeys

Recommend account-based marketing strategies for priority accounts in collaboration with sales

Work closely with the Sales Leader to align funnel definitions, lead qualification processes, and service-level expectations

Create sales enablement tools including product sheets, ROI calculators, presentations, and competitive positioning resources

Drive shared accountability for pipeline and revenue outcomes

Partner with Service and R&D to capture insights into customer needs, competitive activity, product performance, and emerging applications

Build customer reference and advocacy programs that support credibility in complex sales cycles

Contribute to post-acquisition integration planning and communication, supporting brand transitions and market messaging

Build and lead a high-performing marketing team across product marketing, content strategy, digital demand generation, and marketing operations

Determine the right mix of internal talent and agency partnerships to scale efficiently

Implement marketing systems including CRM optimization, marketing automation, and analytics dashboards

Establish performance measurement frameworks that clearly demonstrate marketing’s contribution to growth

Qualification

B2B marketing leadershipDigital demand generationAccount-based marketingProduct marketingBrand positioningAnalytical skillsTeam leadershipChange managementCommunication skillsCross-functional collaboration

Required

12–18 years of progressive B2B marketing leadership experience in industrial automation, capital equipment, advanced manufacturing, or similar technical environments

Demonstrated success building or transforming a marketing function at a growing mid-size organization ($50M–$500M)

Strong experience in long-cycle, multi-stakeholder B2B marketing within regulated industries (capital equipment highly valued)

Expertise in digital demand generation, account-based marketing, product marketing, and brand positioning

Ability to translate complex engineering concepts into clear, compelling technical marketing content

Strong analytical skills, including comfort with KPIs, dashboards, campaign measurement, and ROI analysis

Experience managing agency partners, vendor relationships, and industry associations

Proven ability to lead teams, manage change, and build new operational infrastructure

Excellent communication and cross-functional collaboration skills; able to partner effectively with engineering, R&D, service, finance, and executive leadership

Leadership style consistent with a family-owned culture: collaborative, humble, customer-focused, and able to modernize while honoring tradition