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TNT Growth · 2 hours ago

Creative Director, Performance

United States

Full-time

Remote

Director/Executive

$200K/yr - $200K/yr

10+ years exp

TNT Growth is a performance marketing agency focused on driving growth for businesses through innovative marketing strategies. The Creative Director, Performance will lead the creative strategy for paid social programs, ensuring high-performance creative that meets business goals and enhances client engagement.

AdvertisingBusiness DevelopmentDigital Marketing

Responsibilities

Own TNT Growth’s Performance Creative System across Meta, Instagram, TikTok, and other social platforms

How creative is conceived

How it is tested

How Meta recognizes it as distinct

How learning compounds across accounts

How buyers and creatives work together

Own creative strategy across all paid social accounts

Redesign how creative testing is done at TNT Growth

Eliminate visual similarity and fatigue across ad libraries

Lead creative direction across Meta, TikTok, YouTube, LinkedIn

Build and enforce creative differentiation standards

Partner tightly with Media Buyers and Growth Managers

Train buyers to think creatively, not just optimize

Build documentation, playbooks, and internal training

Recruit, lead, and level up designers and copywriters

Kill ideas that don’t meet the bar — fast

Qualification

Performance creative expertiseMeta performance knowledgeCreative strategy developmentData literacyCreative team leadershipCuriosityBias for actionCollaboration