Lenovo · 12 hours ago
Head of Media Strategy and Planning
United States
Full-time
Remote
Director/Executive
$165K/yr - $200K/yr
10+ years expLenovo is a global technology powerhouse focused on delivering Smarter Technology for All. The Head of Media Strategy and Planning is responsible for shaping and executing integrated digital media strategies to drive traffic, engagement, and conversion across Lenovo.com, while collaborating with regional teams and managing global media agency relationships.
ComputerConsumer ElectronicsElectronicsHardwareMobileWearables
Responsibilities
Lead Full-Funnel Media Strategy: Develop and execute integrated paid media strategies across display, video, audio, SEM, and social to drive awareness, engagement, and conversion
Partner with GEO Teams: Collaborate directly with regional marketing teams to co-develop innovative media plans tailored to local market dynamics, while ensuring alignment with global priorities
Cross-Functional Alignment: Work closely with Brand, Segment, Analytics, and UX teams to ensure cohesive messaging, seamless user experiences, and unified brand-to-demand execution
Agency Partner Management: Oversee global media agency relationships, ensuring strategic alignment, operational excellence, and innovation. Manage escalations and ensure service-level agreements are met
Global Collaboration: Coordinate with Lenovo’s Global Media Center of Excellence and other global stakeholders to share best practices, pilot new tools, and scale successful initiatives
Performance Optimization: Use data and insights to continuously refine media strategies, improve ROI, and identify new growth opportunities across the funnel
Strategic Planning: Leverage competitive insights, historical data, and market trends to inform annual media plans and strategic initiatives that support Lenovo’s eCommerce growth
Innovation Thought Leadership: Stay ahead of digital trends and platform innovations. Partner with media platforms (e.g., Google, Meta) to test new formats and share learnings globally
Measurement Reporting: Drive campaign measurement, reporting, and experimentation to inform future strategy and improve conversion outcomes
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
10+ years in digital marketing/ media strategy, with at least 5 years of leading full-funnel paid media campaigns globally
Preferred
Ability to interpret competitive insights and market trends
Skilled in data driven decision making, using insights to optimize campaigns and inform annual planning
Demonstrated success driving measurable growth and scaling campaigns across markets
Deep knowledge of paid media channels, analytic tools, and agency management
Strong ability to influence cross-functional teams and manage global stakeholders for cohesive strategic execution
Company
Lenovo
Lenovo Group is a computer technology company that manufactures personal computers, smartphones, televisions, and wearable devices.
10001+ employees
H1B Sponsorship
Lenovo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (76)
2024 (52)
2023 (75)
2022 (82)
2021 (58)
2020 (67)
Funding
Current Stage
Public CompanyTotal Funding
$3.35BKey Investors
Alat
2025-01-08Post Ipo Debt· $2B
2024-04-01Post Ipo Debt· $500M
2017-10-03Post Ipo Equity· $500M
Leadership Team
Yang Yuanqing
Chairman & CEO
Greg Huff
CTO, CSO, and SVP of Development, Quality, and Customer Care, Infrastructure Solutions Group
Recent News
PCMag.com - Technology Product Reviews, News, Prices & Tips
2026-01-16
Company data provided by crunchbase