Hawke Media · 18 hours ago
Media Manager, Paid Search
United States
Full-time
Remote
Mid Level
$65K/yr - $75K/yr
3+ years expHawke Media is a top-tier, award-winning performance marketing agency. As a Media Manager, Paid Search, you'll play a crucial role in strengthening client relationships and will be responsible for the strategic development, implementation, and optimization of paid search campaigns.
Marketing & Advertising
Responsibilities
Serve as the client-facing point of contact for Paid Search strategies
Develop, execute, and manage Google Ads & Microsoft Ads tactics for client portfolios on a day-to-day basis
Take responsibility for all client deliverables, campaign performance, and reporting
Regularly communicate with clients through weekly video calls and emails
Demonstrate knowledge of both ecommerce and lead generation strategies
Establish strong interpersonal relationships with clients
Effectively tell a story from the data in clients' accounts
Professionally overcome objections via email or calls
Be accountable for thought leadership activities with clients and internally, proposing new topics and championing creative strategic thinking
Own the client relationship, aiming for high satisfaction and retention
Work at all levels with an eye for detail to achieve quality & process goals, actively translating Hawkes' core values into everyday practices
Qualification
Required
3-4+ years of experience in Paid Search or Paid Media related position managing accounts
Build, launch, and continuously monitor/optimize Google Ads, Microsoft Ads, and other Paid Search platforms toward client-driven KPIs such as CPL, ROAS, etc
Advanced knowledge of Search, Shopping, Performance Max, Demand Gen, YouTube, Google Merchant Center
High level of emotional intelligence
Ability to provide thought leadership within the search landscape
Perform A/B testing
Strong verbal and written communication skills
Highly experienced in retargeting strategies and tactics
Ability to work both independently and in a team environment
Impeccable time management skills, including the ability to handle multiple direct reports, projects and ongoing operational tasks, while effectively managing changing internal and client-facing priorities
Highly experienced with audience creation and segmentation, messaging, scaling and budgeting
Can execute and teach manual bidding for conversions and standard events, ad fatigue and refresh, and general account/campaign optimization
Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset
Makes novel and innovative contributions to refine and improve channel onboarding & launch processes based on new platforms and media/market trends, executions, ideologies, etc
Possess solid knowledge of campaign structure, bidding strategies, feed optimization, offline conversion tracking, advanced remarketing, attribution, etc
Demonstrate a solid understanding of metrics such as MER, ROAS, CPA, etc
Broad understanding of all Paid Search functions, fluency in at least 2 Hawke preferred systems
Knowledge of targeting strategies based on product SKUs, conditional logic & predictive analytics
Demonstrate automation building, segmentation, AB testing, data analysis, and creative strategic thinking skills
Understands best practices for campaign/full funnel setup, pixel implementation, testing methodologies, segmentation, deliverability and reporting
Manage client expectations, assist in project management, research, audience and strategy definition and other Amazon responsibilities
Track and analyze weekly, monthly, quarterly, and annual KPI's
Client relationship: Establishing and maintaining strong working connections
Excellent verbal and written communication skills with a knack for problem solving
Possess presentation skills both in person and video
Time & Project Management skills: High attention to detail and willingness to learn new skills and platforms
Ability to hit and exceed deadlines required
Team player: Always willing to do their fair share of work and take accountability
Receptive to feedback and coaching from teammates and supervisors
Able to thrive in fast paced team environments, capability to work independently
Company
Hawke Media
Hawke Media is Your Outsourced CMO®, utilizing AI and proprietary technology partnerships to redefine the landscape.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Erik Huberman
Founder and CEO
Camille Orosa
CMO | Growth Marketing Strategist
Recent News
Los Angeles Business Journal
2024-04-09
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