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Stream Companies · 4 hours ago

Email Marketing Strategist

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

Stream Companies is seeking an Email Marketing Strategist who is organized and results-driven, with a passion for email, analytics, and reporting. The role involves building and managing ongoing email campaigns, ensuring alignment with client goals, and optimizing performance through strategic planning and analysis.

AdvertisingMarketingSEO

Responsibilities

Responsible for execution of email campaigns following guidelines and templates provided for a roster of agency clients

Utilize the Blueshift visual editor to streamline processes and deliver in line with the creative turnaround times

Review metrics on a consistent basis (monthly at minimum) and identify quick wins for performance enhancements - Matchbacks, CTOR, Bounce Rate, etc

Assist with the strategic plan and vision as it relates to email products as a whole and client by client basis. Present findings to management

Identify & establish KPIs, segmentation strategies, and a testing plan for optimization

Help ideate new email campaigns and strategies to help grow the email marketing channel. Examples include liquid expressions, dynamic emails, journeyed emails, etc

Responsible for understanding the scope of all email projects/products

Well-versed in our ESP platforms (Blueshift & SiteImpact) its capabilities, requirements, limitations, and data structures

Versed in email design principles and best practices (including responsive design), A/B testing - including a focus on accessibility, cross-device behavior, and troubleshooting compatibility issues. Working with ESP support as needed

Collaborate successfully with creative designers, copywriters, and data analysts

Understand all Stream email products and their audiences

Ensure all emails are delivered on time and within client expectations

Take constructive feedback in proofing and apply changes to emails as needed

List strategy/segmentation, reactivation tactics, how to leverage data from all sources for each client to make sure they complete the buying journey with a transaction

Work with email team and other departments (data, creative team, client services) to clarify requests, troubleshoot, and keep projects moving forward through the appropriate channels

Submit email campaigns for OEM pre-approval as directed & archive appropriately. Work to be as optimized as possible learning the OEM guidelines to decrease chances of denial and increase speed to market

Ensure Workfront is always up-to-date with project statues and comment when needed to communicate any potential risks to a deployment date

Use WF reporting to ensure all emails hit deployment monthly

Stay up to date with evolving email trends, platform capabilities, and privacy/CANSPAM regulations

Troubleshoot roadblocks effectively and be solutions-oriented

Track hours accurately and in adherence to Stream policy & planned hours

Qualification

Email MarketingBlueshiftHTMLEmail Design PrinciplesData AnalysisProject ManagementCommunication SkillsOrganizational SkillsProblem-SolvingTeam Collaboration

Required

Bachelor's Degree or Certificate in Graphic Design, Web Design, Email Marketing, or related field

2+ years of related work experience

Must be proficient with Blueshift & Microsoft Products

Understanding of basic coding languages (HTML, CSS)

Knowledge of automation/email platforms: SendGrid, Blueshift, Site Impact, Salesforce

Ability to work with data in excel format

Detail-oriented with strong organizational and project management skills, able to work well under deadlines, and perform multiple tasks effectively and concurrently for the team and his or herself

Strong communication skills with clients, vendors, and internal staff

Highly proficient in communication skills

Thrive in a deadline-driven, high volume work environment

Consistently striving for operational excellence and being as efficient as possible

Proactively brainstorming ideas of how to advance our email product offerings or optimize our workflow