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Iowa Valley Community College District · 9 hours ago

Director of Marketing

Marshalltown, IA

Full-time

Onsite

Director/Executive

$75K/yr - $100K/yr

7+ years exp

Iowa Valley Community College District is seeking a Director of Marketing to provide strategic leadership for their marketing, advertising, and promotional efforts. The role focuses on increasing enrollment and strengthening brand awareness, overseeing website management, and executing comprehensive marketing plans.

CommunitiesEducationHigher EducationService Industry

Responsibilities

Leads strategic marketing initiatives for Iowa Valley Community College District, working collaboratively with admissions and marketing teams to develop and execute effective campaigns focused on student recruitment and retention. Oversees major districtwide marketing projects and long-term strategic initiatives that support institutional goals. Ensures the continuous development, management, and accessibility of the District’s websites, maintaining them as essential tools for engagement, communication, and enrollment

Fulfills the marketing coordinator role for Business and Community Solutions and District Services with assistance from the marketing team

Supervises and coaches the marketing and print shop staff. Oversees the MPS budgets and portions of unit marketing-related budgets; requisitions purchases, and is responsible for timely payment of invoices

Leads consistent application of the District’s Brand Strategy & Identity Standards Guide and quality control efforts

Supports the District and marketing department with printing services, project management, and other projects as required. Supports the overall success of the District by performing other duties as assigned

Works and communicates professionally with others in a timely manner. Performs in a manner which benefits student learning

Qualification

Marketing strategyWebsite managementAdobe Creative SuiteDigital media campaignsSocial media marketingLeadershipCommunication skillsOrganizational skillsTime management

Required

Bachelor's degree required

7 years of marketing experience required

Knowledge of organization and departmental operations, services and policies

Knowledge of a wide range of marketing and creative tools, including Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat Pro), Microsoft Office, website content management systems (CMS), and desktop publishing

Independent decision making, ability to exercise good judgment, and use of critical thinking skills

Proven leadership experience overseeing people and projects

Excellent written and oral communication skills including proficiency in business English, grammar, punctuation, and spelling

Ability to handle highly confidential matters and materials with discretion

Ability to work independently as well as be a collaborative team player in completing assigned tasks and meeting deadlines

Organizational skills, time management, relationship building and communication skills