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Payscale · 3 hours ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level

$126K/yr - $188K/yr

5+ years exp

Payscale is the original compensation innovator for organizations who want to scale their business with pay and transform their largest investment into their greatest advantage. They are seeking a Senior Product Marketing Manager who will be responsible for connecting product understanding with storytelling to enhance market position and drive adoption. The role involves collaborating with various teams to shape marketing strategies and analyze market trends.

Big DataEnterprise SoftwareHuman ResourcesSaaSSoftware

Responsibilities

Craft differentiated positioning and messaging that connects our data products to real-world customer problems and clearly articulates the value they deliver

Define and execute product marketing strategies that drive measurable business outcomes, supporting revenue growth, customer retention, and product adoption. Use performance data to assess what's working, optimize campaigns, and guide product roadmap decisions

Lead and coordinate cross-functional GTM strategies and launches for multiple products across our portfolio, ensuring teams are aligned and ready for success

Use tools like Gong, Seismic, Pendo, and Tableau to analyze buyer behavior, message effectiveness, and market trends, bringing insights back to influence messaging, enablement, and product development

Collaborate with Product Management to influence roadmaps based on market needs, competitive landscape, and customer insights

Lead voice-of-customer efforts and competitive analysis to inform strategy and product positioning

Build and deliver sales enablement content, competitive insights, and training that drive confidence and close rates for the field

Collaborate with the broader Marketing team to develop high-impact content, campaigns, and experiences that engage and convert target audiences

Qualification

Product MarketingB2B SaaSData AnalyticsGo-to-Market StrategyTableauSalesforceStorytellingCross-functional CollaborationCommunication Skills

Required

5+ years of product marketing experience in B2B SaaS or data/analytics platforms

Demonstrated success in driving go-to-market plans that led to measurable revenue, retention, or adoption outcomes

Experience marketing data, analytics, or technically complex products to business and technical stakeholders

Strong analytical mindset; comfortable using tools like Tableau, Pendo Gong, Seismic, Salesforce, and product analytics platforms to assess performance and shape strategy

Exceptional storytelling skills—able to craft crisp, compelling narratives from complexity

Proven cross-functional collaborator with the ability to influence without authority

Strong written and verbal communication skills

Bachelor's degree required