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Operation Smile · 5 hours ago

Vice President, Marketing & Communications

Virginia Beach, VA

Full-time

Hybrid

Director/Executive

$132K/yr - $151K/yr

15+ years exp

Operation Smile Inc is a mission-driven organization focused on global health. The Vice President, Marketing & Communications will lead the global marketing and communications efforts, ensuring the organization's brand and strategy are effectively communicated across all channels.

Health CareMedicalNon Profit

Responsibilities

Develop and lead the implementation of annual and multi-year global marketing and communications plans aligned with OSI’s strategic priorities and brand framework

Ensure all initiatives reflect consistent application of brand, tone, and values—while allowing for regional and local adaptation

Serve as a trusted advisor to senior leadership, integrating marketing strategy across departments and global initiatives

Direct a multi-disciplinary, globally dispersed MarCom team across Content & Storytelling, Creative Services, Brand, Communications, and Digital

Build and sustain a high-performing team culture emphasizing collaboration, accountability, and innovation

Establish and monitor performance metrics and KPIs to measure impact and continuously improve outcomes

Oversee day-to-day execution of campaigns, digital initiatives, and media engagement

Ensure timely delivery and quality of marketing activations that support fundraising, advocacy, and program impact worldwide

Partner with Global Development/Fundraising teams to strengthen donor engagement through storytelling, campaign strategy, and audience segmentation

Collaborate with regional and program teams to adapt global messaging to reflect local language, culture, and context

Serve as a bridge between brand strategy and field-level implementation to ensure alignment and cohesion

Guide the evolution of OSI’s digital presence, including website, social channels, and paid media strategies

Support earned media efforts and maintain relationships with journalists and influencers to elevate global visibility

Leverage data analytics to evaluate impact, optimize engagement, and inform future strategy

Qualification

Global marketing strategyCampaign managementDigital ecosystemsContent developmentBrand governanceEthical storytellingCollaborationAdaptabilityLeadership