Dollar Shave Club · 15 hours ago
Senior Lifecycle and Retention Strategist
Durham, NC
Full-time
Hybrid
Senior Level, Lead/Staff
$145K/yr - $160K/yr
8+ years expDollar Shave Club is a company that revolutionized the shaving industry and is now expanding into new markets. They are seeking a Senior Lifecycle and Retention Strategist to develop strategies that enhance subscriber engagement and drive revenue growth, focusing on creating delightful customer experiences and strengthening brand loyalty.
E-CommerceInternetRetail
Responsibilities
Develop strategies to increase subscriber retention and reactivate dormant accounts
Lead key decisions regarding retention aspects such as digital product roadmap, retention policies, active consumer communications
Own key retention KPIs such as churn, retention, payment success
Reduce churn across both new and existing customers, while staying laser focused on key performance indicators
Leverage consumer insights and customer data analysis to develop innovative retention and reactivation programs
Develop both quantitative and qualitative insights into our subscriber base, analyzing activation cohort performance, product-specific subscription behaviors, and subscriber tenure to drive revenue retention across all subscriber stages
Build and strengthen cross-functional relationships across brand and creative, supply chain, and acquisition to create a seamless customer experience
Create targeted lifecycle campaigns that delight customers at every stage, turning first-time buyers into lifelong loyal customers
Employ A/B testing and other data analysis techniques to sharpen campaigns and drive continuous improvement in customer engagement and retention
Translate complex data insights into actionable strategies that increase subscription revenue and foster subscriber loyalty
Act as business owner in all retention journey evolution together with Product and Tech teams
Assess and own retention policies, next best action and programs with the active subscriber base
Qualification
Required
8+ years of proven experience in lifecycle marketing, customer retention, and data analysis within an ecommerce subscription environment
Experience with large scale ecommerce and subscriber bases and marketing technology platforms for managing ecommerce subscriptions
Klayvio or equivalent ESP experience required
Strong collaboration skills with the ability to mentor and influence team members
Excellent cross-functional collaboration skills
Deep analytical capabilities with experience with data analysis
Ability to derive actionable insights from large and complex data sets
Familiarity with marketing, e-commerce, and payment processing technologies
Experience using marketing technology platforms such as CDP, CMS, A/B testing and subscription management systems
Bachelor's degree, preferably in Marketing, Engineering or Computer Science
Benefits
Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
Free life insurance, short term disability and long term disability
401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
Unlimited vacation and generous sick time
Half day Fridays year-round (subject to business needs)
12 weeks of fully paid parental leave
4 weeks of fully paid disability leave
Free Dollar Shave Club Products
Monthly cell phone and work-from-home stipends
Company
Dollar Shave Club
DSC is a lifestyle brand and e-commerce company that delivers razors and other personal grooming products to customers by mail.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$163.5MKey Investors
TCVFounders Circle CapitalVenrock
2023-10-26Acquired
2015-11-19Series D· $90.7M
2015-07-01Secondary Market
Leadership Team
Michael Ryan Dubin
Founder
Recent News
Venture Capital Journal
2025-12-15
2025-12-15
2025-12-12
Company data provided by crunchbase