HTC · 3 weeks ago
Sr. Manager, Digital Marketing
California, United States
Full-time
Onsite
Senior Level, Lead/Staff
$133K/yr - $155K/yr
10+ years expHTC is a company that combines humanity with technology to reshape industries through VIVERSE. They are seeking a Sr. Manager, Digital Marketing to lead their North American digital marketing efforts, focusing on creating and executing impactful marketing campaigns to enhance customer engagement and drive revenue growth.
Consumer ElectronicsHardwareMobileSoftware
Hiring Manager
Darrell Kelly
Responsibilities
Execute online marketing programs such as Google paid ads (i.e., PPC, Pmax), paid social media (i.e., Meta, Reddit), and Amazon Ads
Create digital ads and video content for use across all paid and owned channels (i.e., Meta, Google, Social PR/Comms)
Develop a strategy for AI search optimization and work closely with Global Marketing and Web/Digital teams to implement recommendations
Own the strategy and execution of email marketing campaigns for Consumer and Enterprise lines of business using Salesforce Marketing Cloud
Closely monitor and report on channel(s) KPI's against business goals, derive performance insights, and represent digital marketing in executive reviews. Create new metrics and KPIs as appropriate
Apply statistics-based market intelligence to business issues, regularly presenting recommendations to regional and global leadership
Work collaboratively on campaign strategy with sales and marketing teams to define priorities and opportunities that drive exceptional customer experiences
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
10+ years of experience in digital marketing role for a DTC/Consumer business
5+ years of media planning/buying experience, preferably in high-end consumer products or electronics
Direct experience working across Google, Bing, Reddit, Meta, and other paid ads platforms
Experience working cross-functionally and cross-culturally
Ability to manage multiple deliverables with simultaneous deadlines in multiple time zones in a fast-paced environment
Excellent written and verbal communication; strong presentation skills
Google Ads
Meta for Business
Canva (or a similar design platform)
Salesforce Sales Cloud
Shopify
Amazon Ads
Preferred
Master's degree is a plus
Experience managing large-scale digital media and marketing programs in B2B and B2C
Benefits
Health, vision, dental insurance
401k matching
Discretionary bonus programs
Company
HTC
HTC Corp is engaged in the design, development, and manufacture of virtual reality hardware, smartphones and tablets in Taiwan.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2002-03-26IPO
Leadership Team
Raymond Pao
Senior Vice President
Daniel O'Brien
Vice President
Recent News
Tech Startups - Tech News, Tech Trends & Startup Funding
2025-12-24
Sramana Mitra
2025-10-04
Company data provided by crunchbase