BD Nogales Norte · 2 months ago
Regional Account Based Marketing Manager
Franklin Lakes, NJ
Full-time
Onsite
Mid, Senior Level
$115K/yr - $189K/yr
3+ years expBD is one of the largest global medical technology companies in the world. The Account-Based Marketing Manager will be responsible for developing marketing activities tailored to assigned accounts, supporting sales teams by understanding customer insights and proposing competitive value propositions. This role requires collaboration with sales and marketing teams to drive business opportunities and enhance customer engagement.
Consumer Goods
Responsibilities
Become the vital bridge between Sales and Marketing by orchestrating comprehensive Account Marketing Plans that transform strategy into action! Working hand-in-hand with Sales Management, Platforms, and Global Marketing teams, you'll craft strategic roadmaps with clearly defined Key Driver Goals, precise ownership assignments, and actionable timelines that drive measurable results
Sales Enablement Champion: Directly support Key Account Managers in surpassing their budget targets by addressing their specific needs with tailored solutions and strategic insights
Cross-Therapeutic Expert: Develop versatile expertise across multiple Therapeutic Areas, allowing you to confidently showcase our complete portfolio to diverse customer segments
Strategic Market Analyst: Lead sophisticated market segmentation initiatives, uncover hidden opportunities, craft compelling value propositions, conduct in-depth competitive analyses, and develop effective objection handling strategies
Take ownership of sales enablement and Go-to-Market tactics that drive meaningful results!
Partner with Key Account Managers to develop customized action plans for each account, ensuring precise customer targeting through sophisticated pipeline management based on comprehensive Molecules Mapping and Collection Initiatives
Design and implement cutting-edge omnichannel communication strategies and account-centric digital marketing approaches that generate genuine demand within target accounts
Create and deliver robust training programs that empower our Sales teams to effectively communicate the unique value of our solutions
Collaborate closely with our Customer Success team to amplify the Voice of Customers throughout Global functions. By gathering critical insights about unmet needs and emerging market trends, you'll help identify the most impactful technical engagement priorities that will drive future development and innovation initiatives
Qualification
Required
Bachelor's degree and 5 years experience OR
Masters Degree in Marketing or MBA and 3 years of experience in operational Marketing
Ability to Travel 30-40% domestic and international
Preferred
Experience in strategic account marketing to enterprise accounts
Experience developing marketing tactics for major, global accounts and developing accounts- preferably in the life sciences/pharmaceutical industry
Experience working closely with sales for projects or campaigns or experience training sales
Benefits
Annual Bonus
Potential DiscretionaryLTI Bonus
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short-term disability coverage
Long-term disability insurance
Long-term care with life insurance
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management program
Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations
Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for elderly and special needs individuals
Employee Assistance Program (EAP)
Paid Parental Leave
Support for fertility, birthing, postpartum, and age-related hormonal changes
Bereavement leaves
Military leave
Personal leave
Family and Medical Leave (FML)
Jury and Witness Duty Leave
Company
BD Nogales Norte
Somos una empresa multinacional dedicada a la manufactura de dispositivos de uso médico a través de los cuales seguimos impulsando el mundo de la salud.
1001-5000 employees
H1B Sponsorship
BD Nogales Norte has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (66)
2022 (4)
2021 (3)
Funding
Current Stage
Late StageCompany data provided by crunchbase