Miramar Post-Acute Care Solutions ยท 17 hours ago
Director of Marketing
Lauderdale Lakes, FL
Full-time
Onsite
Lead/Staff, Director/Executive
2+ years expMiramar Post-Acute Care Solutions is seeking an experienced and innovative Director of Marketing to join their team at Palms Care Center in Lauderdale Lakes, Florida. The role involves developing and implementing effective marketing strategies to promote home health care services and facilities.
Hospital & Health Care
Responsibilities
Develop and execute comprehensive marketing plans to increase brand awareness, drive patient referrals, and enhance our reputation in the community
Collaborate with internal stakeholders, including clinical and administrative teams, to design and implement marketing campaigns that align with business objectives
Conduct market research and analyze competitor activity to identify trends, opportunities, and challenges
Create and disseminate internal and external communications, including press releases, social media posts, email campaigns, and print materials
Manage and maintain our website, ensuring accuracy, relevance, and consistency with our brand identity
Develop and maintain relationships with local media outlets, influencers, and community organizations to secure media coverage and promote our services
Track and report on key performance indicators, including marketing metrics and patient outcomes
Stay up-to-date with industry trends and best practices, and apply this knowledge to continuously improve our marketing strategies and tactics
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Minimum 2 years of experience in marketing for a skilled nursing facility
Proven track record of developing and executing successful marketing campaigns
Strong understanding of marketing principles, including branding, positioning, and messaging
Excellent written and verbal communication skills, with the ability to craft compelling narratives and messaging
Strong analytical and problem-solving skills, with the ability to interpret data and drive strategic decision-making
Ability to work collaboratively as part of a team, with a focus on customer service and patient-centered care
Benefits
A competitive salary and benefits package
A collaborative and supportive work environment
Professional development and growth opportunities
Company
Miramar Post-Acute Care Solutions
Miramar Post-Acute Care Solutions offers skilled nursing services to South Florida. At Miramar PACS, customer satisfaction is our top priority.
Hollywood, FL, US
201-500 employeesFunding
Current Stage
Growth StageLeadership Team
Levi Moalem
Chief Executive Officer
Company data provided by crunchbase