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Atlantic Health · 3 months ago

Manager of Digital Marketing Analytics

475 South Street, Morristown, NJ, 07960, US

Full-time

Onsite

Mid, Senior Level

Atlantic Health is seeking a Techno Functional Web & Digital Marketing Manager to lead our digital analytics efforts focused on web performance, consumer behavior, and campaign optimization. This role is pivotal in driving data-informed decisions across marketing, product, and consumer experience teams.

FitnessHealth CareHospitalMedical

Responsibilities

Lead web analytics strategy to uncover insights into consumer behavior, digital journeys, and campaign performance

Monitor site performance, user engagement, and conversion metrics to inform optimization efforts

Translate complex data into actionable insights for marketing and product teams

Ensure tagging, QA, and reporting standards are consistently applied across platforms (e.g., GA4, GTM)

Manage and mentor one direct report (digital analyst)

Provide dotted-line leadership to cross-functional internal teams and vendor resources

Foster a culture of rigor, innovation, and continuous improvement

Build scalable workflows for self-serve ad hoc analysis, recurring reporting, and campaign measurement

Collaborate with IT, data engineering, and external vendors to ensure analytics solutions meet business needs

Challenge, shape, and validate vendor-recommended & delivered solutions

Maintain a library of reusable dashboards, queries, and reporting templates

Evaluate and implement emerging tools and methodologies (e.g., AI/ML, dbt)

Champion automation of manual reporting tasks to enable self-serve analytics

Drive continuous improvement in reporting latency, accuracy, and usability

Qualification

Web analytics strategyGA4GTMData analysisAI/MLVendor collaborationContinuous improvementTeam leadership

Required

Deep expertise in web and consumer experience analytics

Technical fluency to collaborate effectively with vendors and internal partners

Experience leading web analytics strategy to uncover insights into consumer behavior, digital journeys, and campaign performance

Ability to monitor site performance, user engagement, and conversion metrics to inform optimization efforts

Skill in translating complex data into actionable insights for marketing and product teams

Experience ensuring tagging, QA, and reporting standards are consistently applied across platforms (e.g., GA4, GTM)

Experience managing and mentoring direct reports

Ability to provide dotted-line leadership to cross-functional internal teams and vendor resources

Experience fostering a culture of rigor, innovation, and continuous improvement

Ability to build scalable workflows for self-serve ad hoc analysis, recurring reporting, and campaign measurement

Experience collaborating with IT, data engineering, and external vendors to ensure analytics solutions meet business needs

Ability to challenge, shape, and validate vendor-recommended & delivered solutions

Experience maintaining a library of reusable dashboards, queries, and reporting templates

Experience evaluating and implementing emerging tools and methodologies (e.g., AI/ML, dbt)

Ability to champion automation of manual reporting tasks to enable self-serve analytics

Experience driving continuous improvement in reporting latency, accuracy, and usability

Company

Atlantic Health

Glassdoor4.0

Atlantic Health is at the forefront of medicine, setting standards for quality health care in New Jersey, Pennsylvania and the New York metropolitan area.

Founded in 1996