MANUELA · 3 weeks ago
Manager Property Marketing - Casino
Las Vegas, NV
Full-time
Onsite
Mid, Senior Level
5+ years expSMGHA Nevada is seeking a Manager Property Marketing - Casino who will be responsible for planning, executing, and optimizing direct mail campaigns and database marketing initiatives. This role aims to drive customer engagement, loyalty, and revenue growth while ensuring that communications align with brand standards.
Restaurants
Responsibilities
Develop and execute monthly and quarterly direct mail programs targeting segmented player groups
Oversee creative development, production timelines, and vendor coordination, with internal partners and shared values
Ensure accuracy of offers, compliance with gaming regulations, and timely delivery
Assist with creation of personalized offers and promotions that drive incremental visits and play
Build offers in PKMS to support both the Direct Marketing and Promotions/Special Events departments
Monitor campaign performance and adjust strategies based on ROI and response rates
Work closely with Property Marketing Manager, Player Development, Club Serrano, and Analytics teams to align marketing efforts with property goals
Own report development to create Key Performance Indicators (KPIs) to increase redemption rates, incremental revenue, and guest perceived value of program benefits
Leading post-campaign internal reviews, detailing performance metrics, insights, and recommendations
Responsible for loyalty app communication strategy and content management, working with leadership to develop, maintain and continually improve an innovative, tech-forward guest experience
Responsible for submitting creative briefs and trafficking all submissions across all platforms
Suggest enhanced guest journeys and experiences that will differentiate Palms from competitors and create demand
Create a work environment that supports our core values, and promotes integrity, teamwork, performance, recognition, mutual respect and employee satisfaction
Perform other job duties as requested
Qualification
Required
At least five years of experience in casino marketing, direct mail or database marketing
Bachelor's Degree in a related field, or significant related work experience a plus
Strong advertising background and analytical skills
Excellent project management and communication skills
Familiarity with digital marketing integration for omnichannel campaigns
Ability to thrive in a fast-paced, deadline-driven environment
Experience in digital marketing platforms, paid strategies and execution of digital campaigns across multiple platforms
Excellent knowledge of applicable data privacy practices and laws
Experience managing external vendors and shared services
Experience creating analytical reporting for traditional media
Working knowledge of Microsoft Applications
Ability to work varied shifts, including nights, weekends and holidays
Ability to effectively communicate in English
Polished appearance and demeanor
Excellent customer service skills
Ability to obtain and maintain full knowledge and understanding of company and department rules and regulations, policies, and procedures
Working knowledge with IT, digital and casino operations
At least 21 years of age
Ability to obtain/renew all government required licenses or certification, specifically a Nevada Gaming license
Preferred
Working knowledge of content/asset management systems, a plus
Working knowledge of authoring and publishing tools
Experience with computer graphics and multimedia design a plus
Previous experience working in a casino resort setting a plus
Company
MANUELA
Located in the Arts District of Los Angeles, Manuela unites chef, farmer and artist to create an authentic and original dining experience.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase