ServiceTitan · 7 hours ago
Paid Media Specialist
United States
Full-time
Remote
Entry Level
$78K/yr - $104K/yr
1+ years expServiceTitan is the leading all-in-one software platform powering the trades, and they are seeking a highly skilled Paid Media Specialist to join their performance marketing team. The specialist will work closely with marketing channel owners to optimize performance marketing campaigns to drive lead volume and inbound pipeline growth.
CRMInformation TechnologyOperating SystemsSaaSSoftware
Responsibilities
Assist channel managers in the development, implementation, and optimization of paid media campaigns across our brand portfolio with a particular focus on emerging acquisition channels like Reddit, Tiktok, and Podcasts. The total scope of responsibilities may include (but not limited to) acquisition-based ppc and remarketing, mid-funnel prospecting, awareness campaigns, and account-based marketing
Traffic ads for search, social and display and video placements that adhere to proper platform naming conventions and UTM structures, and manage trafficking document(s) and metadata
Conduct keyword research to find expansion opportunities within our business segments and eliminate waste in existing ppc campaigns
Optimize ad copy and creative assets in conjunction with channel owners and creative services to maximize campaign impact across objectives including engagement, clickthrough rate, and cost per acquisition
Monitor campaign performance and provide recommendations on bid adjustments, budget mix, and targeting as needed to meet KPIs
Analyze campaign data via our CRM to identify trends and opportunities for improvement across marketing channels and segments, and improve acquisition costs and pipeline generation
Leverage tools including GA4 and amplitude to support our conversion rate optimization team with insight on landing page performance
Stay up-to-date with industry trends and best practices for paid media advertising
Qualification
Required
Bachelor's degree in Marketing, Advertising, or a related field
1-2 years of experience in performance marketing, with a focus on paid search, paid social or programmatic advertising
Expert-level knowledge of at least one paid media platform (Google, Meta, etc.)
Strong analytical skills and some experience with data analysis tools such as Google Analytics or Tableau
Excellent written and verbal communication skills
Experience with A/B testing and campaign optimization techniques
Preferred
Experience in B2B marketing is a plus
Benefits
Flextime, recognition, and support for autonomous work
Holistic health and wellness benefits
Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents)
FSA and HSA
401k match
Telehealth options including memberships to One Medical
Parental leave and support
Up to $20k in fertility services (i.e. IUI and IVF)
Surrogacy, and adoption reimbursement
On demand maternity support through Maven Maternity
Free breast milk shipping through Maven Milk
Pet insurance
Legal advisory services
Financial planning tools
Company
ServiceTitan
ServiceTitan is a software solution that manages operations for businesses in the home service industry, including scheduling and invoicing.
1001-5000 employees
H1B Sponsorship
ServiceTitan has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (54)
2024 (49)
2023 (45)
2022 (73)
2021 (64)
2020 (29)
Funding
Current Stage
Public CompanyTotal Funding
$1.46BKey Investors
Thoma BravoIndex VenturesBattery Ventures
2024-12-12IPO
2022-11-10Series H· $365M
2021-06-30Series G· $200M
Leadership Team
Ara Mahdessian
Co-Founder and CEO
Vahe Kuzoyan
President & Co-Founder
Recent News
2025-12-16
MarketScreener
2025-12-12
Company data provided by crunchbase