Abbott · 18 hours ago
Global Endovascular Franchise Director
Abbott is a global healthcare leader that helps people live more fully at all stages of life. The Global Endovascular Franchise Director will drive strategic and operational decisions to shape the Endovascular Franchise, contributing to the growth and innovation in the vascular intervention market. This role requires a visionary leader to manage product lifecycles, market strategies, and team development to enhance patient outcomes and market leadership.
BiotechnologyEmergency MedicineGeneticsHealth CareHealth DiagnosticsManufacturingMedicalMedical DeviceNutritionPharmaceutical
Responsibilities
Drive franchise-level decisions that are strategic, tactical, and operational
Demonstrate market knowledge to plan, execute, and achieve business objectives
Responsible for the franchise and category lifecycle management, from generation of customer and market insights to concept and product/solution development and launch
Stay ahead of category competition, both direct and indirect, understanding implications and shaping strategic decision-making
Anticipate new market demands and creation of new markets, providing leadership for product/concept justification during the funding cycle to product development
Use market research, customer input, internal stakeholder feedback, and other means to ensure profitable and differentiated products are delivered to market. Ensure that appropriate customer requirements and design inputs are crafted to guide the development team
Provide leadership and direction to R&D and support organizations throughout the development cycle (e.g., trade-off analysis across customer, financial, and timeline impacts)
Direct go-to-market strategy for new product launches, including definition and segmentation of the market, targeting and positioning, new product reimbursement landscape, and all aspects of the marketing mix (product, price, promotion, and sales enablement)
Own the product brand strategy and messaging architecture
Ensure launch and post-launch success by providing support to regional commercial organizations and on-market teams through successful launch
Participate in strategic planning initiatives such as the portfolio management process and long-range strategic planning to ensure profitable growth opportunities are supported
Have a track record of success hiring, developing, and coaching a high-performing team
Qualification
Required
Bachelor's degree or equivalent required
10+ years of progressive B2B marketing experience in the consumer products, life sciences, medical devices, or pharmaceutical industries
Ability to influence senior-level stakeholders and confidently recommend a point-of-view based on insights and data
Proven ability to develop and execute complex strategic business plans
Effective financial and budget management
Data analysis and financial skills are critical
Record of successful talent development through direct or indirect reporting relationships
Ability to motivate, focus, and lead a diverse group of people; demonstrated effectiveness at developing talent throughout organizational levels
Excellent interpersonal skills to collaborate across multiple functions, outstanding communication, and presentation skills
Preferred
MBA or advanced degree preferred
Company
Abbott
Abbott is a healthcare company that produces diagnostic kits, medical devices, nutritional products, and branded generic medicines.
H1B Sponsorship
Abbott has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (1)
Funding
Current Stage
Public CompanyTotal Funding
$6.79M2011-03-15Post Ipo Debt· $0.1M
2009-03-16Post Ipo Debt· $6.69M
1980-12-12IPO
Recent News
2025-12-31
Company data provided by crunchbase