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Zubale · 10 hours ago

Senior Product Marketing Manager

United States

Contract

Remote

Mid, Senior Level

4+ years exp

Zubale is a technology company that enables retailers to win in eCommerce. They are seeking a Senior Product Marketing Manager to lead the Go-To-Market strategy for their core product, FlexiFleet, focusing on the LATAM retail sector and driving commercial results through market-specific strategies.

AndroidAppsCrowdsourcingE-CommerceiOSMarketplaceRetail Technology

Responsibilities

Craft the core value proposition and product narrative for FlexiFleet, ensuring clear differentiation and alignment with our retail customers' business outcomes

Tailor and localize all core messaging for regional nuances, specific LATAM markets, and different retail customer segments

Identify and deeply understand the primary buyer personas within the target client profiles to inform all GTM efforts

Be the primary owner and creator of all critical commercial assets, including the main sales pitch deck, product documentation, interactive demos, and competitive battle cards

Develop high-impact case studies and success stories that highlight the value of FlexiFleet

Design and execute comprehensive product training sessions for our Sales, Customer Success, and Commercial teams across all LATAM markets

Lead competitive intelligence gathering for the LATAM retail logistics market, translating insights into actionable recommendations for messaging and GTM strategy

Create structured feedback loops and channels (e.g., recurring meetings, centralized reporting) from Commercial and Customer Success teams back to the Product Management organization to inform product strategy and roadmap prioritization

Oversee the GTM process for all new feature launches and major product releases, coordinating communication across Product, Engineering, Sales, and Marketing

Commit to being an independent, proactive driver of results across multiple product lines

Demonstrate a practitioner's mindset by leveraging AI and modern tools (e.g., LLMs for content generation, research analysis) to optimize personal productivity and marketing processes

Qualification

Product MarketingGo-To-Market StrategyB2B ExpertiseSales EnablementMarket IntelligenceAI EnablementRetail ExperienceE-commerce ExperienceLast-mile LogisticsFluent in SpanishFluent in EnglishFluency in PortugueseExceptional Communication