Cognizant · 2 days ago
Global Salesforce Partner Marketing Manager
United States
Full-time
Remote
Mid Level
$135K/yr - $150K/yr
3+ years expCognizant is a global community committed to making a meaningful impact through collaboration and innovation. The Global Salesforce Partner Marketing Manager will lead strategic co-marketing initiatives with Salesforce to drive brand visibility and partner engagement across global markets, blending strategic planning with hands-on execution across various channels.
ConsultingIndustrial AutomationInformation TechnologySoftwareSoftware Engineering
Responsibilities
Develop and execute global co-marketing strategies aligned with Cognizant’s Salesforce practice and industry verticals
Launch integrated campaigns including ABM, digital, email, webinars, and joint solution promotions
Lead planning and execution of joint events, including Dreamforce, Salesforce World Tours, and Cognizant-hosted executive roundtables
Manage sponsorships, booth activations, speaker engagements, and post-event follow-up strategies
Develop partner marketing plans
Serve as the primary marketing liaison with Salesforce partner teams
Drive joint messaging, content creation, and enablement materials for sales and field teams
Running cadence calls with Salesforce marketing and alliance team
Collaborate with SMEs to publish thought leadership assets (whitepapers, blogs, videos) showcasing Cognizant’s Salesforce expertise
Promote content through Salesforce channels, Cognizant.com, and third-party platforms
Develop and execute strategies to promote client success stories and Salesforce wins
Coordinate with delivery teams and clients to create case studies, testimonials, and press releases
Manage social media strategy for Cognizant’s Salesforce practice across LinkedIn, Twitter, and YouTube
Amplify campaigns, events, and thought leadership through paid and organic channels
Track and report on campaign performance, pipeline influence, and ROI
Use analytics to optimize future campaigns and improve partner engagement
Manage partner marketing budgets and Market Development Funds (MDF)
Oversee agency relationships for creative, digital, and event execution
Qualification
Required
3+ years in B2B marketing, with experience in partner or alliance marketing
Proven success in managing global marketing programs with strategic technology partners
Experience in the Salesforce ecosystem or with Global SIs
Strong project management, communication, and stakeholder engagement skills
Bachelor's degree in Marketing, Business, or related field
Preferred
MBA preferred
Benefits
Medical/Dental/Vision/Life Insurance
Paid holidays plus Paid Time Off
401(k) plan and contributions
Long-term/Short-term Disability
Paid Parental Leave
Employee Stock Purchase Plan
Company
Cognizant
Cognizant is a professional services company that helps clients alter their business, operating, and technology models for the digital era.
10001+ employees
H1B Sponsorship
Cognizant has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (11113)
2024 (11423)
2023 (13054)
2022 (13876)
2021 (12651)
2020 (28659)
Funding
Current Stage
Public CompanyTotal Funding
$0.24MKey Investors
Summit Financial Wealth Advisors
2025-03-08Post Ipo Equity
2016-11-18Post Ipo Equity· $0.24M
1998-06-19IPO
Leadership Team
Ravi Kumar S
Chief Executive Officer
Anil Cheriyan
CTO / EVP Strategy & Technology
Recent News
2026-01-03
2026-01-03
2026-01-03
Company data provided by crunchbase