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New Jersey Institute of Technology · 2 days ago

Senior Social Media Coordinator

Newark, NJ

Full-time

Onsite

Mid, Senior Level

$63K/yr - $98K/yr

2+ years exp

New Jersey Institute of Technology is looking for a creative and detail-oriented Senior Social Media Coordinator who will serve as the voice of NJIT across social platforms. The role involves managing social media presence, leading content creation efforts, and designing engaging visuals to connect with various audiences.

EducationHigher EducationUniversities

Growth Opportunities

Responsibilities

Develop, manage, and maintain the social media content calendar for NJIT’s social platforms, including TikTok, Instagram, LinkedIn, and Facebook

Plan, schedule, and publish content that aligns with key initiatives, campaigns, and events. Experience with Loomly is preferred

Write engaging captions and ensure brand voice consistency across all channels

Monitor analytics and performance metrics to optimize content and inform future strategies

Engage with followers, respond to messages, and help build an authentic online community

The social media & content coordinator will curate existing content by reading and evaluating articles, news stories and videos to ensure the continuous flow of new, exciting and relevant content across all channels

Conceptualize, capture, edit and schedule high-quality photo and video content for social media campaigns

Maintain brand consistency, while optimizing for specific channels and platforms

Collaborate with internal teams, current students, alumni, professors and other audiences to create content that aligns with marketing goals and initiatives

Utilize Adobe Creative Cloud, Canva, CapCut to create and edit engaging content

Support the development and execution of social media and digital marketing strategies by tracking engagement, follower growth, and campaign performance

Prepare regular reports with insights and recommendations

Stay current with social trends, platform updates, and creative best practices

Reconciling invoices and receipts for paid social media advertising campaigns

Qualification

Social Media ManagementContent CreationAdobe Creative SuiteAnalytics ToolsPhotography SkillsVideography SkillsStorytelling SkillsSEO FamiliarityMotion GraphicsHTML5 ProficiencyProject Management

Required

Bachelor's degree in Marketing, Communications, Design, or related field

2–4 years of experience in social media management, content creation, or digital marketing

Strong photography and videography skills (portfolio requested)

Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator, Lightroom), Canva, CapCut, OpusAI, Loomly and Drupal

Strong understanding of social media platforms, algorithms, and analytics tools

Excellent storytelling, writing, and design skills

Ability to manage multiple projects in a fast-paced environment

Comfortable interacting and engaging with various groups to film content, such as students, professors, business leaders, alumni, athletics and other groups

At the university's discretion, the education and experience prerequisites may be exempted where the candidate can demonstrate to the satisfaction of the university, an equivalent combination of education and experience specifically preparing the candidate for success in the position