PubMatic · 2 weeks ago
Senior Manager/Associate Director, Product Marketing
New York, United States
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$180K/yr - $220K/yrPubMatic is one of the world’s leading scaled digital advertising platforms, and they are seeking a Senior Manager/Associate Director of Product Marketing to join their Buy-side team. This role will serve as a strategic partner to product and sales, translating market insights into effective go-to-market strategies and ensuring successful product launches.
AdvertisingInternetMarketing Automation
Responsibilities
Build and execute repeatable launch processes for all size releases (buy-side feature rollouts, segment-specific plays, or packaging smaller capabilities into larger launches)
Enable sales teams to confidently position new features — not just what they are, but why they matter and how they expand client value
Partner with sales teams to create programs that grow share of wallet in current accounts and open new client segments
Bring customer and market intelligence to product, shaping roadmap priorities and informing product-led enablement in collaboration with UX and design
Work with marketing to identify and execute content strategies that fuel adoption and new opportunity generation
Establish a repeatable, high-quality launch process across feature and segment-driven initiatives
Build sales confidence and competency in pitching new products and features
Serve as the voice of the customer, incorporating market insights into both product marketing materials and the broader feedback loop with product and commercial
Drive measurable growth in adoption, share of wallet, and new demand from targeted client segments
Qualification
Required
Ad tech fluency: Experience on the buy-side (DSP, agency, client-direct) with a solid grasp of how programmatic demand works
Scrappy execution: Proven ability to move quickly, test and learn, and deliver in environments with high expectations and finite resources
Launch leadership: Comfort running small to mid-size launches with autonomy, from positioning and messaging through enablement and content
Sales-led GTM expertise: Familiarity with sales-driven motions and how to enable cross-sell and upsell in complex accounts
PLG (Product-Led Growth) curiosity: Interest in shaping product-led GTM approaches, from in-platform messaging to client enablement
Communication skills: Ability to distill complexity into simple, compelling stories, both in writing and in front of clients
Benefits
Paid leave programs
Paid holidays
Healthcare
Dental and vision insurance
Disability and life insurance
Commuter benefits
Physical and financial wellness programs
Unlimited DTO in the US (that we actually require you to use!)
Reimbursement for mobile
Fully stocked pantries
In-office catered lunches 5 days per week
Company
PubMatic
PubMatic is an automation solutions company for an open digital media industry.
Founded in 2006
501-1000 employees
H1B Sponsorship
PubMatic has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (17)
2023 (20)
2022 (31)
2021 (25)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
$63MKey Investors
NGP CapitalHelion Venture PartnersNexus Venture Partners
2020-12-08IPO
2015-06-19Secondary Market
2014-02-06Series Unknown· $13M
Leadership Team
Rajeev Goel
Co-Founder & CEO
Mukul Kumar
Co-Founder & President, Engineering
Recent News
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2026-01-07
2026-01-06
2026-01-05
Company data provided by crunchbase