Plunge · 11 hours ago
Director of Growth
United States
Full-time
Remote
Director/Executive
8+ years expPlunge is a fast-growing company focused on enhancing resilience and recovery through cold plunges and saunas. They are seeking a strategic and hands-on Director of Growth Marketing to lead all aspects of growth marketing, aiming to drive profitable acquisition, conversion, and retention across the entire funnel.
E-CommerceHealth CareManufacturing
Hiring Manager
Farzad Sharif
Responsibilities
Develop & Execute Growth Strategy – Build and lead a holistic growth plan to drive profitable acquisition, conversion, and retention across the entire funnel
Own Contribution Margin – Make contribution margin your north star, balancing aggressive revenue growth with ruthless operational efficiency
Run Performance Marketing – Lead all paid channels (Meta, TikTok, YouTube, Google, affiliates) ensuring scalable ROAS and sustainable CAC
Drive Creative that Converts – Oversee high-velocity production and testing of ads and content across video, UGC, and statics to deliver scroll-stopping creative that sells
Optimize Conversion UX – Design and optimize landing pages and website flows that seamlessly connect to ad campaigns and maximize CVR
Lead Retention Marketing – Build and refine lifecycle programs via email and SMS to increase engagement, LTV, and repeat purchase behavior
Fuel Organic Growth – Partner with content, SEO, and PR to amplify earned reach, authority, and community activation
Own Offers & Calendar – Craft high-impact promotions and manage the deal calendar to drive urgency and excitement while hitting margin goals
Make Data Your Weapon – Use tools like GA, Hotjar, and Looker to track KPIs, run attribution analysis, and turn insights into results
Build & Align the Team – Hire, mentor, and lead a cross-functional growth crew while partnering closely with Product, Sales, and CX to align efforts
Qualification
Required
8+ years in DTC growth marketing, including 3+ years managing teams and driving results in fast-paced environments
You've owned contribution margin as a KPI, scaling revenue efficiently with a sharp eye on the P&L
Equal parts quant and creative, you combine sharp analytics with bold storytelling to drive performance
You've scaled and understand premium products with long sales cycles (ideally $1K+) and know how to sell through hesitation
You're fluent in Meta, TikTok, and YouTube, from campaign structure to testing frameworks to optimization for ROAS
You've built and tested landing pages with precision, tying together ad creative, user intent, and attribution for seamless performance
You've designed effective email and SMS programs that deepen loyalty and extend customer lifetime value
You believe great ads start with great creative and have a proven eye for what captures attention and drives action
You lead with clarity, build strong teams, and foster a culture of urgency, ownership, and experimentation
You live and breathe wellness, believe in the Plunge mission, and thrive in startup chaos with grit and purpose
Preferred
Cold plunging yourself is a huge plus
Company
Plunge
Plunge provides handmade cold plunge products.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ryan Duey
Co-Founder + Chief Business Development Officer
Recent News
2025-11-04
Morningstar.com
2025-10-21
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