SINE Digital · 1 month ago
Media Planner
New York, New York, United States
Full-time
Hybrid
Mid LevelSINE Digital is a global leader in media, technology, and insights for the live entertainment industry. They are seeking a Media Planner to lead media strategy, planning, execution, and reporting for a portfolio of performing arts centers, Broadway tours, museums, and cultural institutions across the country.
AdvertisingAnalyticsContentSEOWeb Development
Responsibilities
Develop cross-channel media strategies rooted in performance KPIs while supporting occasional brand-building initiatives
Build data-driven media plans across paid social, search, display, CTV, streaming audio, and DOOH
Conduct audience, market, and competitive research to inform targeting, channel mix, and budget allocation
Partner with Account Directors to translate client goals into cohesive, measurable media strategies
Manage end-to-end campaign setup, optimization, pacing, and QA across:
+ Meta Ads Manager, Google Ads, TikTok Ads
+ DV360 (primary DSP), plus familiarity with MNTN and StackAdapt
Implement creative testing plans, audience segmentation, and bid strategies to maximize ROI
Monitor campaign performance and proactively identify insights, trends, and optimizations
Build clear, concise reports using SINE’s custom reporting app and bespoke Looker Studio dashboards
Present findings to clients with an emphasis on translating complex data into actionable next steps
Work closely with Client Team, Data & Insights, SEO, and Media Specialists to deliver integrated, insight-led campaign recommendations
Contribute to strategic planning, seasonal forecasting, and creative/media alignment
Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies
Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
Establish and develop relationships with US media owners
Keep abreast of changes in the NYC and broader US media landscape
Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent
Represent SINE at various industry conferences and events, building the company’s presence and network
Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise
Qualification
Required
Deep expertise in paid social and paid search
Solid working knowledge of programmatic buying
Experience in leading media strategy, planning, execution, and reporting
Ability to develop cross-channel media strategies rooted in performance KPIs
Experience in building data-driven media plans across paid social, search, display, CTV, streaming audio, and DOOH
Ability to conduct audience, market, and competitive research
Experience in managing end-to-end campaign setup, optimization, pacing, and QA
Familiarity with Meta Ads Manager, Google Ads, TikTok Ads, DV360, MNTN, and StackAdapt
Ability to implement creative testing plans, audience segmentation, and bid strategies
Experience in monitoring campaign performance and identifying insights, trends, and optimizations
Ability to build clear, concise reports using custom reporting apps and dashboards
Experience in presenting findings to clients
Ability to work closely with cross-functional teams
Advanced understanding of the industries related to media and entertainment
Ability to produce regular industry insights and client case studies
Ability to establish and develop relationships with US media owners
Knowledge of changes in the NYC and broader US media landscape
Passion for the sectors in which SINE operates
Ability to represent SINE at industry conferences and events
Participation in internal training sessions and knowledge-sharing initiatives
Company
SINE Digital
Sine Digital offers social media advertising, SEO, web development, paid search advertising, market research, content & analytics services.
Founded in 2018
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$2.5MKey Investors
No Guarantees Productions
2024-05-16Seed· $2.5M
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