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griddable.io · 1 day ago

Brand Campaigns Lead

United States

Full-time

Remote

Senior Level

5+ years exp

Griddable.io is seeking a highly motivated and experienced Manager, Digital Journeys & Content Strategy to enhance their brand audience's digital experience. This role involves orchestrating the content journey to drive audience engagement and requires collaboration across various teams to align brand strategies with audience needs.

AnalyticsBig DataCloud Data ServicesData IntegrationInformation TechnologySaaSSoftware

Responsibilities

Define, document, and maintain the end-to-end digital journeys for target audiences that identify key stages, decision points, and critical audience questions across social, web, SEO, PR, and paid media channels

Develop and manage content strategy that aligns brand campaign messages with audience needs across the lifecycle and maps appropriate content formats to Salesforce owned channels (social, website, SEO), PR, paid media

Proactively analyze journey pathways and existing content libraries to identify critical gaps and develop strategic recommendations for new content creation

Own and maintain a playbook of best practices and performance benchmarks for brand content across social, website, SEO, PR, and paid media channels

Champion the brand content strategy by proactively defining and communicating new content needs to Campaigns, Product Marketing, Creative, and Content teams that further the brand campaign story and fills identified journey gaps

Guide the development of new, journey-specific assets—acting as the key strategic stakeholder and "voice of the journey"—to ensure the final output is perfectly aligned with the journey stage, audience needs, and brand campaign messages

Serve as the central point of contact for auditing and ensuring all brand content assets within the journey are perfectly aligned with the campaign message, audience needs, and specific journey stage

Continuously monitor and analyze user flow and engagement metrics in partnership with the Web and Analytics teams

Develop data-driven hypotheses and tests to improve audience journey and content performance

Provide consolidated performance reports and actionable insights to stakeholders, clearly communicating how the content journey is contributing to campaign goals and informing future strategies

Qualification

Digital marketingContent strategyAudience journey mappingAnalytical skillsWeb analytics platformsA/B testing toolsBrand storytellingCommunication skills

Required

5+ years of progressive experience in digital marketing, with a proven, primary focus on multi-channel content strategy and audience journey mapping

Demonstrated success in developing and executing strategic content frameworks that align with business objectives and map to a multi-step journey

Proven ability to optimize content for discoverability and channel-specific performance to drive audience engagement

Strong analytical skills with a demonstrated ability to analyze user flow and engagement data to derive insights and form optimization hypotheses

Proactive in identifying content gaps and journey friction, and developing creative solutions in a dynamic, fast-paced environment

Exceptional verbal and written communication skills, with the ability to articulate complex journey maps and content strategies clearly and concisely to diverse stakeholders

Bachelor's degree or equivalent relevant experience required

Preferred

A background in editorial planning, brand storytelling, or creative strategy

Hands-on experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics)

Familiarity with A/B testing tools and content personalization strategies

Company

griddable.io

Griddable.io is a San Jose, CA based SaaS startup that closed Series A funding in 2017 from August Capital, Artiman Ventures, and Carsten Thoma, founding CEO of Hybris (acquired by SAP).

Founded in 2016

San Jose, California, USA

11-50 employees