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Sage Hospitality Group · 9 hours ago

Director of Marketing- Denver Union Station

Denver, CO

Full-time

Onsite

Lead/Staff, Director/Executive

$85K/yr - $93K/yr

4+ years exp

Sage Hospitality Group is a prominent company known for its vibrant landmark, Denver Union Station, which celebrates the city's rich history. The Marketing Director will oversee brand messaging, manage the marketing budget, and lead community-focused events while driving marketing strategies for revenue-generating initiatives.

HospitalityLifestyleReal Estate Investment

Growth Opportunities

Responsibilities

Oversight of station-wide brand positioning including

Photography and videography

Copywriting across all digital platforms

Website, Blog, and Newsletters

Paid digital advertising

Social media management including all Captive F&B

Third party tenant relationship management

Collaborating with Marketing Manager at The Crawford on hotel initiatives

Leads Station partnerships and sponsorships (non-F&B)

Brand sponsors for major events and initiatives

Spirits sponsors in collaboration with F&B Director and GM of Events

Philanthropic partnerships

“In the Neighborhood” sponsorships for DUS.com

Responsible for executive-level reporting

Biweekly asset management calls

Monthly asset management reviews

Quarterly partner reviews and year end partner reviews

Serves as the lead for community-focused events and activations and drives the overarching messaging and marketing strategy for revenue-driving events that are managed by the GM of Events

Full project management and oversight of the event

Hiring support staff as necessary and communicating all working event roles & responsibilities

Leading team meetings and procuring elements from all departments

Sending a comprehensive Run of Show at least 7-10 days prior to the event

Community events / activations include

Art/decor installations || Music in the Great Hall || Opening Day || Fourth of July || Pride at the Station || Farmers Market || Fitness on the Plaza || BOOnion Station || Santa at the Station || Grand Illumination || Merry & Bright Lights

Liaises with the GM of Events on marketing efforts to support events including pre-event promotion, event messaging and campaign creation, etc

Manages the Marketing Coordinator for DUS

Manage online presence with an emphasis on creating unique and engaging content for branded websites, vanity websites, company website, and third party sites

Work with designated agencies to ensure that websites are optimized using current best practices for SEO

Direct, manage or assist designated agencies in all areas related to online/digital marketing, including website development and online marketing

Conduct and track on-going email marketing campaigns for a variety of business units

Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions

Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs

Oversee and coach social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises

Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel

Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed

Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites

Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions

Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs

Develop and implement companywide Public Relations initiatives and programs

Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner

Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions

Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs

Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral

Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals

Assist designated hotels with communication (flyers, signs, eblasts, etc.) - work with property staff and agencies on design and creation of new materials

Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity

Current search engine optimization (SEO) strategies

Use of content management systems (CMSs) to update website

Administrative knowledge for social media sites, including Facebook, Twitter and YouTube

Adobe Creative Suite including Photoshop, Illustrator and Acrobat

Qualification

Marketing StrategyDigital MarketingSocial Media ManagementSEO StrategiesAdobe Creative SuiteCommunication SkillsProject ManagementInterpersonal SkillsNegotiation SkillsAttention to Detail