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Sage Hospitality Group · 9 hours ago

Senior Marketing Manager

Austin, TX

Full-time

Onsite

Senior Level

6+ years exp

Sage Hospitality Group is seeking a Senior Marketing Manager for the Hotel Van Zandt in Austin, Texas. The role involves developing, implementing, and managing online marketing programs while coordinating with digital agencies to maximize revenue and create unique property identities.

HospitalityLifestyleReal Estate Investment

Growth Opportunities

Responsibilities

Primary focus on marketing strategy, campaign oversight, and digital presence

Develop and implement integrated marketing plans aligned with business goals that support rooms and food and beverage

Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company websites, and third party sites

Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO and support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner

Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing, paid social, and email listings

Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions

Recommend changes and new reporting based on changes in technology, CMS, social networks or other areas in conjunction with changing business needs

Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals

Leads messaging and concepting, oversees agency creative direction

Current search engine optimization (SEO) strategies

Use of content management systems (CMSs) to update hotel websites

Manages influencer stay strategies and coordinates with PR

Guide campaign content and creative direction

Analyze marketing KPIs and provide actionable insights to DOSM

Create and update visual assets

Capture and curate real time content to continue constant refresh

Adobe Creative Suite including Photoshop, Illustrator and Acrobat and Canva

Experience in marketing or graphic design, ideally within hospitality or lifestyle industry

Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions

Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs

Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals

Current search engine optimization (SEO) strategies

Use of content management systems (CMSs) to update hotel websites

Administrative knowledge for social media sites, including Facebook, Twitter and YouTube

Adobe Creative Suite including Photoshop, Illustrator and Acrobat

Qualification

Marketing strategySearch engine optimization (SEO)Content management systems (CMS)Adobe Creative SuiteDigital marketingSocial media managementData analysisInterpersonal skillsCommunication skillsNegotiation skillsAttention to detailTime management

Required

A four year college degree or equivalent education/experience

Minimum of 6 years of experience in a marketing position

Strong interpersonal, verbal and written communication skills

Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals

Ability to negotiate effectively

Excellent attention to detail and multi-tasking skills

Professional appearance and manner

Computer literacy, specifically MS Word for Windows

Communication at all levels; multi-tasking; time management