Florida Repertory Theatre · 2 days ago
Marketing Manager
Fort Myers, FL
Full-time
Onsite
Mid, Senior Level
$50K/yr - $55K/yr
5+ years expFlorida Repertory Theatre is a professional theatre company serving Southwest Florida, and they are seeking a Marketing Manager to coordinate all marketing functions for the organization. This role is crucial for driving audience engagement and revenue through various marketing strategies while ensuring cohesive brand expression across all platforms.
Non-profit Organization Management
Responsibilities
Lead the planning and execution of all seasonal marketing, publications and sales initiatives
Collaborate with artistic and executive leadership to ensure marketing efforts accurately reflect Florida Repertory Theatre’s mission and vision
Shape and steward the public image of Florida Repertory Theatre across print, digital/broadcast/social media and live events
Develop and manage the annual marketing budget
Champion audience development, retention, and long-term growth strategies
Work collaboratively across departments to align messaging and integrate marketing with fundraising, education, and operations
Develop and implement a comprehensive seasonal marketing strategy across print, digital, direct mail, and advertising platforms
Monitor ticket sales and marketing performance data to assess effectiveness and recommend adjustments. Analyze data from advertising partners and box office reports to inform decision-making
Maintain a marketing style guide to support consistent branding and best practices
Collaborate regularly with associate artistic director, producing artistic director and executive director
Take part in strategic planning exercises
Compile and present an annual end-of-season marketing report
Manage the annual marketing budget, including invoices and payments
Negotiate and manage advertising and trade agreements
Serve as liaison to external vendors, including graphic designers, photographers, commercial printers, videographers, editors and advertising partners
Manage program advertising sales and trade agreements
Oversee the creation of show-specific content and artwork for Mainstage, Conservatory, and Theatre for Young Audiences productions
Manage all print and digital marketing materials, including programs, brochures, posters, subscription campaigns, direct mail, education materials, and advertising
Provide creative writing and content development
Maintain Florida Repertory Theatre and education department presence across all platforms
Oversee and/or delegate management of websites, digital platforms, social media accounts and online listings
Plan and execute email marketing campaigns and group sales initiatives
Serve as the primary press and media contact for local and national inquiries
Maintain current press list
Write and distribute press releases and media materials
Coordinate PR photo calls, press events, and artist appearances
Represent Florida Repertory Theatre at openings, galas, donor events, board meetings, community events and trade shows
Manage marketing department staff which includes a digital media specialist a social media specialist including assigning responsibilities and evaluating performance
Create and maintain seasonal project schedules to ensure deadlines are met
Maintain hands-on capability with tools such as MailChimp, Audience View, Audience Republic, Adobe Creative Suite, CleanPix, advertising dashboards and related platforms
Perform other marketing-related duties as assigned
Qualification
Required
Minimum five years of marketing experience
Bachelor's degree required
Strategic, analytical, and innovative thinker with strong leadership and organizational skills
Ability to manage multiple projects simultaneously and meet deadlines
Working knowledge of social media platforms, direct mail, and direct email marketing and a mix of advertising modalities
Experience using customer databases for reporting, list creation, and sales analysis
Understanding of budgeting principles
Strong written and verbal communication skills
Ability to work independently and collaboratively
Background in arts administration with a genuine interest in theatre
Proficiency with Microsoft Word, Excel, reporting dashboards, and Adobe Creative Cloud
Preferred
Working knowledge of graphic design, photography and video editing is a plus
Benefits
Complimentary gated parking
Contributions to health, dental, and vision insurance
Paid time off
Company
Florida Repertory Theatre
Florida Repertory Theatre is a fully professional regional theatre company located in the heart of the Fort Myers River District in Fort Myers, Florida.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
ROBERT CACIOPPO
Founder & Producing Artistic Director
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