PENN Entertainment, Inc · 14 hours ago
Senior Marketing Campaign Administrator - South - East Region
Las Vegas, NV
Full-time
Onsite
Mid, Senior Level
$58K/yr - $62K/yr
2+ years expPENN Entertainment, Inc. is a leading provider of integrated entertainment, sports content, and casino gaming experiences. They are seeking a Senior Marketing Campaign Administrator to create, manage, and execute CRM campaign programs while ensuring customer service standards are met and marketing campaigns are delivered on time and on budget.
CasinoGamingInternetRacing
Responsibilities
Responsible for the creating, managing, and executing CRM campaign programs
Maintains and updates the customer database within the casino management system (CMS)
Assists with managing marketing reinvestment strategy for CRM campaign programs
Manages database marketing requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums
Responsible for verifying offers and ensures accuracy for market distribution
Creates and analyzes reports. Makes recommendations for improvement as needed
Assists with creation, management, and execution of CRM campaign events
Ensures CRM marketing campaigns are delivered on time and on budget
Responsible for tracking expenses related to CRM marketing programs and supporting compliance to departmental budgets
Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. Ensures customer service standards are followed by all team members and addresses issues as they arise
Takes customer and Team Members calls related to CRM campaign initiatives. Answers questions accordingly and makes recommendations for improvement based upon feedback
Manages relationships with outside vendors to ensure timely, accurate and cost-effective production of campaigns
Responsible for the data integrity of customer database
Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Management
Maintains strict confidentiality in all departmental and company matters
Qualification
Required
Bachelor's degree (B.A./B.S.) in Marketing, Finance, or related field from a four-year college; or three years' experience in multiple communication channels including direct mail, e-mail, and social media; or equivalent combination of education and experience
Must have at least two years of Marketing campaign and/or database experience required
Must have the ability to drive results and be proactive when working on tasks
Must have knowledge of customer retention, product, and marketing acumen
Must have excellent verbal and written communication skills
Must have strong presentation and client interface skills
Must be detailed oriented
Must be able to meet deadlines and to work under the pressure of short time constraints
Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook)
Must have knowledge of Email Service Providers
Advanced experience with relational databases and SQL programming is required
Must have comprehensive knowledge of CRM systems and processes (included but limited to email, SMS, onsite messaging, push notifications, etc.)
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public
Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
Ability to compute rate, ratio, and percent and to draw and interpret bar graphs
Must have demonstrated ability to drive toward results
Must be at least 21 years of age
Preferred
Experience with SQL and a variety of campaign management tools
Benefits
Day-one medical coverage
401(k) matching
Annual performance bonus
Paid time off
Company
PENN Entertainment, Inc
We have the largest and most diverse gaming footprint in North America.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.73BKey Investors
Gaming and Leisure Properties
2025-11-03Post Ipo Debt· $150M
2020-09-29Post Ipo Equity· $982.1M
2020-05-11Post Ipo Equity· $300M
Leadership Team
Timothy Wilmott
Retired CEO
Aaron LaBerge
Chief Technology Officer
Recent News
2026-01-03
Sports Business Journal
2025-12-12
Company data provided by crunchbase