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Esri · 8 hours ago

Sr. Marketing Communications Specialist

Louisville, CO

Full-time

Onsite

Mid, Senior Level

$75K/yr - $125K/yr

5+ years exp

Esri is a company committed to creating positive global change through GIS technology. They are seeking a Sr. Marketing Communications Specialist to support Training Services initiatives by planning and executing marketing campaigns, producing various types of content, and collaborating with internal teams to drive engagement with Training products and services.

3D TechnologyAnalyticsBig DataCivicTechData VisualizationInternet of ThingsMapping ServicesRemote SensingSoftware

Culture & Values

No H1B

Responsibilities

Plan and execute marketing campaigns to build awareness, drive demand, and grow adoption of Training products and services

Produce a variety of copy for digital, social, advertising, event, and other marketing channels to support Training campaigns and targeted product promotions

Write blogs, articles, and other content to showcase Training impact and customer success

Partner with Training Sales and other stakeholders to identify customer training needs and trends and develop sales-enablement materials to maximize results from marketing campaigns

Collaborate with Esri teams to cross-promote Training products, enable customer success, and grow adoption of ArcGIS software

Apply analytics and a data-driven approach to assess and optimize campaign content and performance

Qualification

Digital marketing strategiesCopywritingContent designSalesforceGIS/Esri productsCommunication skillsRelationship buildingProject managementAttention to detailTeam player

Required

5+ years of experience with digital marketing strategies

3+ years of writing experience, including copywriting and content design for social media, video, publications, email, websites, or other communication channels

Excellent written and verbal communication skills

Solid understanding of digital marketing processes

Comfort with technology and enthusiasm for continually learning new technology

Ability to build strong relationships with stakeholders and internal teams across the organization

Ability to manage multiple projects simultaneously and thrive in a fast-paced, cross-functional team environment

Self-starter, highly organized, with a customer-centric attitude

Top-notch attention to detail

A team player, able to help however needed

Visa Sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the US

Bachelor's degree in marketing, communications, or related field