Medallia · 1 day ago
Marketing, Senior Manager, ABM
Washington, DC
Full-time
Hybrid
Mid, Senior Level
$126K/yr - $192K/yr
7+ years expMedallia is the pioneer and market leader in Experience Management. As a Senior ABM Manager, you will develop and execute strategic ABM programs to drive revenue growth within target enterprise accounts, collaborating closely with various teams to deliver full-funnel impact.
AnalyticsCustomer ServiceEnterprise SoftwareSaaSText Analytics
Responsibilities
Develop and execute Medallia’s ABM strategy for 1:1, 1:few, and 1:many programs across priority accounts, aligning with Sales and Demand Gen leadership on ICP, account prioritization, and coverage strategy
Design and execute integrated, multi-channel campaigns (email, paid media, direct mail, webinars, events, and web personalization) with tailored content experiences by buyer role and vertical
Understand and develop ABM strategies to surround Enterprise buying committees, addressing pain points, demographics, engagement patterns, and driving buying groups to sales conversations
Partner with content marketing to identify and produce campaign content that guides personas through their buyers’ journeys
Brief and manage internal and external execution teams (creative, digital advertising, SEO, social media, online and offline events) to build and execute programs
Manage program budgets and optimize return on ad spend/return on investment
Analyze data to monitor program success, optimize activities based on findings, review results with senior leadership, and provide forecasts and plans for future periods
Collaborate cross-functionally with Design, Web, Creative, and Brand teams to develop campaign assets
Act as the day-to-day ABM partner to Sales leaders, SDRs, and BDRs, ensuring campaign alignment and progress
Report weekly on insights, blockers, and next steps to relevant stakeholders
Qualification
Required
Bachelor's degree or equivalent relevant experience
7+ years in B2B marketing, including at least 3 years in ABM-specific roles
Demonstrated experience driving impact on pipeline growth and deal velocity via ABM initiatives
Demonstrated experience with ABM and sales orchestration platforms (e.g., ZoomInfo, 6sense, Demandbase, LinkedIn Ads, Salesforce, Qualified)
Preferred
Experience in enterprise, SaaS, or MarTech marketing
Knowledge of enterprise buying committees and complex deal cycles
Experience with analytics tools: Adobe Analytics, GA, digital experience analytics
Strong leadership, communication, and presentation skills to drive consensus and articulate program recommendations to senior executives
Deep knowledge of omnichannel digital marketing and working with channels such as Paid Advertising, Email, Web, and Social Media
A balance of creative thinking, strong project management, and analytical skills
Ability to lead cross-functional project teams across geographies
Benefits
Competitive health and wellness benefits
Medical
Dental
Vision
401(k)
Short-term and long-term disability
Life and AD&D insurance
Statutory leaves
Paid parental leave
Paid holidays
Company
Medallia
Medallia provides SaaS platform focused on customer experience management.
1001-5000 employees
H1B Sponsorship
Medallia has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (17)
2024 (22)
2023 (43)
2022 (57)
2021 (48)
2020 (55)
Funding
Current Stage
Public CompanyTotal Funding
$325MKey Investors
Ankona Capital PartnersSequoia Capital
2021-07-26Acquired
2019-07-18IPO
2019-01-31Series F· $70M
Leadership Team
M
Margaryta Rashev
VP, Product - Listen Product Applications
Andy Walker
Director, EMEA
Recent News
2025-11-03
Destination CRM
2025-10-25
Company data provided by crunchbase