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CKC Custom Homes · 1 week ago

Digital Marketing & Web Performance Manager

San Antonio, TX

Full-time

Onsite

Mid Level

CKC Custom Homes is a luxury custom home builder and design brand seeking a Digital Marketing & Web Performance Manager to manage their full digital ecosystem. This role focuses on paid advertising, SEO strategy, website performance, and CRM administration to drive qualified leads and measurable ROI.

E-CommerceReal Estate

Responsibilities

Own and manage Google Ads campaigns, including Search and Local Services Ads (where applicable)

Optimize campaigns based on lead quality, conversion performance, and ROI

Implement and maintain conversion tracking across GA4, Google Tag Manager, and CRM events

Monitor and report on CPL, CPQL, conversion rates, and overall lead performance

Scale, refine, or pause campaigns based on performance insights

Lead SEO strategy to maintain and grow top search visibility in key markets

Build, maintain, and optimize WordPress websites (pages, forms, plugins, updates)

Create and manage landing pages tied directly to paid advertising campaigns

Ensure site performance, technical SEO structure, and ongoing troubleshooting

Support conversion rate optimization across key pages

Build and maintain workflows, automations, pipelines, and lead routing

Ensure accurate tracking from ad click → form submission → CRM → reporting

Maintain data hygiene, system organization, and CRM integrity

Support dashboards, reporting, and performance insights

Provide regular performance reporting to the Director of Sales & Marketing

Collaborate on landing page optimization and system improvements

Support scalable systems as the company continues to grow

Qualification

Google Ads managementMeta Ads managementSEO strategy developmentWordPress managementGoHighLevel CRMGA4 knowledgeGoogle Tag ManagerAnalytical mindsetOrganizedProcess-drivenShopify experienceLuxury homebuilding experienceAgency backgroundDetail-oriented